article thumbnail

5 Google Analytics Access Questions and Answers

The Center for Sales Strategy

By facilitating digital training in many workshops, there are several conversations around Google Analytics and how it can be used to sell the results of a campaign – some are more in-depth and hands-on, while others are more introductory based on the workshop.

article thumbnail

What Digital Marketing Certifications Should I Have to Sell to Small Business?

BuzzBoard

Therefore, whether you opt for Google certifications or other digital marketing courses, the objective remains to provide incomparable service to your local business clients. Explore these Google Certifications and Marketing Courses. Another vital certification to have is the Google Analytics Individual Qualification (IQ).

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The B2B Marketer’s Guide to Measuring Social Media ROI

Zoominfo

These should ultimately align with other business and marketing objectives established by your company but should be specific to your social efforts. We suggest setting up “goals” in Google Analytics or a comparable website tracking platform. 3 Ways to Measure Social Media Success in Google Analytics.

article thumbnail

Troubleshoot Your Troubles: Diagnosing & Fixing Common Small Business Digital Marketing Issues

BuzzBoard

It’s a robust tool for aligning your marketing efforts with business objectives, thus ensuring optimal return on investment. Tools such as Google Analytics can offer valuable insights grounded in data, helping you understand the strengths and weaknesses of prior campaigns in terms of reach, engagement, conversion rates, and beyond.

article thumbnail

The Beginner’s Guide to B2B Marketing Attribution Modeling

Zoominfo

Several popular analytics platforms allow you to build marketing attribution models—but the most common and cost-effective method is to leverage Google Analytics conversion tracking. The model you select depends on your specific strategy and campaign objectives. Custom attribution.

Lead Rank 236
article thumbnail

Marketing Attribution: The Beginner’s Guide for B2B

Zoominfo

Several popular analytics platforms allow you to build marketing attribution models—but the most common and cost-effective method is to leverage Google Analytics conversion tracking. The model you select depends on your specific strategy and campaign objectives.

article thumbnail

How to Write a Compelling Media Kit That Sells

Sales and Marketing Management

You can incorporate your site information from Google Analytics, including page views and rank and number of unique visitors. People who read your media kit have a different objective than those who are interested in your actual content. You can mention the number of your social media followers and subscribers as well.

Media 199