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How ZoomInfo’s WebSights Improves Retargeting Strategies

Zoominfo

Now, imagine two prospects working for different organizations. On their way to work, both prospects see your company’s billboard and think to themselves, “Hmm, I should check that product out.” Each prospect visits your company’s website. Neither prospect converts. One business is an ideal fit. Not so much.

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How ZoomInfo WebSights Improves Retargeting Strategies

Zoominfo

Now, imagine two prospects working for different organizations. On their way to work, both prospects see your company’s billboard and think to themselves, “Hmm, I should check that product out.” Each prospect visits your company’s website. Neither prospect converts. One business is an ideal fit. Not so much.

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How to Build an SMB Prospecting List

BuzzBoard

For salespeople focused on selling digital marketing products and services to small, local, and mid-sized businesses, building an effective SMB prospecting list is of central importance. Knowing these terms sets the foundation for successful prospecting. Key Steps to Build an SMB Prospecting List 1.

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Top Sales Strategies That Will Make You RICH

Marc Wayshak

Target prospects with money. While it may seem obvious, it’s vital to target only prospects who have the financial capacity to invest in your offering. Trying to sell to prospects without the means to buy from you is like squeezing water from a stone. Prospect in your sleep. Prospect in your sleep.

Strategy 109
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The Beginner’s Guide to B2B Marketing Attribution Modeling

Zoominfo

Several popular analytics platforms allow you to build marketing attribution models—but the most common and cost-effective method is to leverage Google Analytics conversion tracking. A first-touch attribution model assigns all credit to the first touchpoint that leads a prospect to an eventual conversion.

Lead Rank 236
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The Tech Stack for Success: Choosing the Right Lead Nurturing Software for Your Agency

BuzzBoard

In addition, marketing analytics tools, like Google Analytics, Kissmetrics, and Mixpanel offer comprehensive tracking of campaign effectiveness. Assigning quantifiable value to leads, software like Leadspace and Velocify enables you to prioritize and target your most profitable prospects.

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Website Activity: The Tools and Tactics to Track It

Hubspot Sales

By tracking how your site is registering with prospects, you gain insight into their buying intentions and what aspects of your UX and messaging are most effective. Ultimately, tracking website activity lets you know your prospects and leads better. Google Analytics. Image Source. Price: Free. Image Source. Leadfeeder.