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What Digital Marketing Certifications Should I Have to Sell to Small Business?

BuzzBoard

For more information, browse our extensive resource guide. This includes online advertising essentials and best practices for managing and optimizing Google Ads campaigns. Another vital certification to have is the Google Analytics Individual Qualification (IQ).

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The Tech Stack for Success: Choosing the Right Lead Nurturing Software for Your Agency

BuzzBoard

In addition, marketing analytics tools, like Google Analytics, Kissmetrics, and Mixpanel offer comprehensive tracking of campaign effectiveness. This insight can facilitate effective resource allocation, ensuring the best return on your marketing investment.

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The B2B Marketer’s Guide to Measuring Social Media ROI

Zoominfo

Social media tools: Posting to each individual social platform may be free, but it isn’t unusual for a marketing team to implement other paid resources to streamline social efforts. Be sure to factor in the costs of any analytics/social media management platforms you may be using. If so, include those costs as part of your investment.

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How to Conduct an SEO Website Audit for 2024

Nutshell

There are tons of great software and tools out there to help you with your analysis, like: Moz Semrush Ahrefs Screaming Frog Google Analytics And more You can use as many as possible to help supplement your audit process!

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Beyond Likes & Follows: Measuring the Real Impact of Digital Marketing

BuzzBoard

Considering small businesses’ often limited resources, every marketing engagement must provide maximum value. Embracing digital marketing measurements facilitates strategy optimization, resource conservation, and, ultimately, enhancement of the bottom line for small businesses. Vote Up +0 Vote Down -0 You already voted!

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Website Activity: The Tools and Tactics to Track It

Hubspot Sales

It also contains resources for comprehensive web activity analysis. Google Analytics. Google Analytics might be the most popular web tracking and analytics software available. That's why Google has an entire certification academy dedicated to how to make effective use of the platform. Image Source.

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5 Proactive Ways to Increase Sales Online in 2021

Sales and Marketing Management

If you’re not sure who your core audience is, try using Google Analytics to see who’s already visiting your site and buying your products/services. If you’re not already active on social media, it’s past time to take advantage of this free and potentially life-changing resource. Instead, focus on your core audience.