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How ZoomInfo’s WebSights Improves Retargeting Strategies

Zoominfo

Let’s say you work at a financial technology (fintech) company that sells software for credit unions, investment firms, and commercial banks. Figure 1 : After connecting WebSights with Google Analytics, you can create segments with specific company attributes. Case Study: Akrobi doubles pipeline with ZoomInfo WebSights.

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How ZoomInfo WebSights Improves Retargeting Strategies

Zoominfo

Let’s say you work at a financial technology (fintech) company that sells software for credit unions, investment firms, and commercial banks. Figure 1 : After connecting WebSights with Google Analytics, you can create segments with specific company attributes. Now, imagine two prospects working for different organizations.

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The Recruiter’s Guide to Web Analytics

Zoominfo

The term web analytics refers to the collection and analysis of web data for the purpose of understanding and optimizing your online presence. Studies show that recruiters who use analytics significantly outperform recruiters that don’t use analytics ( source ). Use the right keywords.

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How to Use Email Marketing to Generate Leads for a Small Business?

BuzzBoard

According to a study by Convince & Convert, "35% of email recipients open email based on the subject line alone." For example, studies indicate Tuesdays and Thursdays as optimal days for sending business emails. For example, studies indicate Tuesdays and Thursdays as optimal days for sending business emails.

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Software Tools Every CFO Wishes They Had

Xactly

As a result, CFOs should study data privacy, taxes and regulations around the world. It also makes the company more competitive as low-level tasks get completed quickly and accurately so that CFOs can spend more time on higher-level analytics and business development. Software Tools Every CFO Needs and Wants. Google analytics.

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How to Best Utilize Sales Technology for Optimal Results

Pipeliner

CRMs are software tools that exist as a hub for all your customer data. This software creates a dashboard of useful metrics to aid you in everything from generating leads to managing responses to customer queries. Keep up with all the latest innovations in CRMs to define exactly what you want the software to do for your business.

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The Beginner’s Guide to B2B Marketing Attribution Modeling

Zoominfo

In fact, studies show it takes an average of 6 to 8 touchpoints to simply generate a lead ( source ). Several popular analytics platforms allow you to build marketing attribution models—but the most common and cost-effective method is to leverage Google Analytics conversion tracking. Custom attribution.

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