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How Can I Conduct a Competitive Analysis of My Local Business Market?

BuzzBoard

Understanding the Significance of Competitive Analysis for Local Businesses In today’s fiercely competitive local business market, competitive analysis has emerged as a vital tool for small businesses seeking growth. The first tool every salesperson at a digital marketing agency should use is a SWOT analysis.

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8 Best Sales Automation Tools for Small Business to Use in 2022

LinkedFusion

Your staff checks the email, arrange a meeting, have a look at google analytics of your website and before he/she knows it, the working time is over! In this article, you read about the 8 best sales automation tools for small businesses. LinkedIn Automation Tools It is necessary to be active on LinkedIn.

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What Digital Marketing Certifications Should I Have to Sell to Small Business?

BuzzBoard

This course offers a thorough study of social media, vital for enhancing your clients’ online visibility. They provide modern tools and strategies you can utilize to sell your services effectively. This includes online advertising essentials and best practices for managing and optimizing Google Ads campaigns.

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The Recruiter’s Guide to Web Analytics

Zoominfo

The term web analytics refers to the collection and analysis of web data for the purpose of understanding and optimizing your online presence. Studies show that recruiters who use analytics significantly outperform recruiters that don’t use analytics ( source ).

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5 Proactive Ways to Increase Sales Online in 2021

Sales and Marketing Management

If you’re not sure who your core audience is, try using Google Analytics to see who’s already visiting your site and buying your products/services. According to a Hubspot study : 39% of people will stop engaging with a website if images won’t load or take too long to load. Instead, focus on your core audience.

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Troubleshoot Your Troubles: Diagnosing & Fixing Common Small Business Digital Marketing Issues

BuzzBoard

It’s a robust tool for aligning your marketing efforts with business objectives, thus ensuring optimal return on investment. This tool will provide valuable insights into their online status and performance, facilitating the creation of tailored strategies that fulfill their unique demands.

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The Beginner’s Guide to B2B Marketing Attribution Modeling

Zoominfo

In fact, studies show it takes an average of 6 to 8 touchpoints to simply generate a lead ( source ). Several popular analytics platforms allow you to build marketing attribution models—but the most common and cost-effective method is to leverage Google Analytics conversion tracking. Custom attribution.

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