Is BANT a Sales Process or a Man-Made Disaster?
Understanding the Sales Force
JANUARY 15, 2025
The first page of this Google search reveals 10 articles written about BANT in 2024 alone. Last week, I noticed that people are still using this archaic and overly simplistic sales qualifying process, and too many are still writing about the benefits of BANT (Acronym for Budget, Authority, Need, Timing). But sure, proceed with four.
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