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8 Ways Marketing Analytics Can Drive Business Growth

Pipeliner

Being in the dark about the efficiency of your marketing strategy is not a good place to be. As a business owner in a competitive market, you must be able to track your successes and failures to make informed decisions that drive growth. Marketing analytics is a powerful tool for businesses looking to grow and beat the competition.

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The Adapter’s Advantage: Sam Richter Explores GenAI’s Impact on Sales

Allego

Generative AI has changed the game in sales. Increasingly, sales teams use it to personalize content, enhance sales training , improve onboarding, conduct competitive analysis, streamline sales communication, and more. And I think it’s going to change the game in sales. You mentioned the keyword: person.

Hiring 62
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Adapter’s Advantage Podcast: Episode 11 Featuring Courtney Ness

Allego

In this episode, launch training specialist Courtney Ness shares her experience as a commercial biotech and pharmaceutical trainer. Courtney Ness is the founder of Field Factor Training , which helps biotech and pharmaceutical clients reach their highest level of preparation for product launches. Decisions are made very, very quickly.

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Who Is Your Customer?

Partners in Excellence

If my various inboxes are any indicator, the majority of sales and marketing people do no targeting other than, “Do we have an email? We aren’t a healthcare company and don’t buy medical devices/pharmaceutical products. A phone number? A LinkedIn ID? We don’t buy industrial machinery.

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100 Most Prospected-to Companies of 2018

DiscoverOrg Sales

You might recognize the most-prospected-to companies of 2018, according to DiscoverOrg’s database, as household names – but that’s not why savvy sales and marketing professionals have been pitching to them. Louise C– serves as Senior Director, Hospitality Marketing. For sellers, context is everything. Insurance.

Company 156
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Top Sales Enablement Conferences to Attend in 2023

Allego

Sales enablement conferences and other events offer the ideal opportunity to build your career skills, learn about new technologies and new approaches to sales enablement , and network with professionals. So, ask your boss for the budget now, and attend a sales enablement conference next year. See you out there!

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How an industry-by-industry approach revolutionized Panasonic’s sales enablement | Maestros of Modern Selling Blog Series

Showpad

Yet, working together, they’ve built a high-performance sales enablement function at TOUGHBOOK Europe—the European Mobile Solutions Business Division of electronics giant Panasonic. They designed new industry research methods that include both customers and sales reps. Before 2020, Panasonic didn’t have a sales enablement team—at all.