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Leveraging Professional Certification to Elevate Your Career in Sales & Marketing

SMEI

In today’s highly competitive job market, particularly in the dynamic fields of sales and marketing, standing out to prospective employers is more crucial than ever. Keeping Up with Industry Trends The sales and marketing sector is continuously evolving, with new tools, strategies, and market dynamics emerging regularly.

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Data Governance: Salesforce Objects in a Lead-to-Cash Process

Sales Hacker

Data Governance & Salesforce Objects. In reality, salespeople today are technologically adept and spend up to 30% of their time dealing with the results of inconsistent data governance. RELATED: If You’re Building Your B2B Marketing Strategy, Start Here. Here’s what we’re going to cover: Salesforce objects. Why bother?

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GTM in the UK: What To Know About B2B Data Privacy Compliance

Zoominfo

If you’re operating in the UK or looking to expand into this territory, you need to understand three key privacy laws. For example, under the UK GDPR all marketing activities must rely on either “consent” or “legitimate interest.” It also governs the use of cookies and other visitor-tracking technology.

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NAICS Code Directory for Sales and Marketing Teams

Zoominfo

For B2B sales and marketing teams, having a 360-degree view of customers and prospects is key. Industry classification remains a foundational component to achieving ABM (account-based marketing) success. 4251 Wholesale Electronic Markets & Agents & Brokers. 425110 Business to Business Electronic Markets.

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The Coming Customer Data Tsunami: 3 Predictions for 2019

DiscoverOrg Sales

Most conversations around big data reference healthcare data, GPS/location data, data within government and education systems, financial data – all personal information at the consumer level. We think 2019 is the year Intent Data moves into the sales and marketing stack, and the skills will follow. “Big data” is very 2012.

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A Get-Well Plan for Sales Ops in the New Year

SBI Growth

Sales, Finance, Marketing and Customer Service need this alignment. This work also includes data governance and process flows. Don’t do a territory redesign project without knowing exactly who you’re targeting. Armed with BPM’s and Personas, sales and marketing become much more effective. IT needs to step up here.

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Enhance Sales Momentum

Pointclear

Territory Adjustments. Salespeople expect there may be territory adjustments at the beginning of a year. Yet, when done across the board in many territories, especially mid-year, you can expect a major hiccup in sales momentum as salespeople judge the consequences, adjust their schedules, meet new accounts and prospects, etc.