The Ultimate Guide to Channel Sales
JUNE 5, 2019
What is channel sales? In a channel sales model, a company sells through third partners -- affiliate partners (who get commission on each purchase), resellers, value-added providers (who typically bundle your product with their own), or another entity that doesn't work for it directly. Another potentially game-changing strategy: Using a channel sales model. The Definition of Channel Sales. With channel sales, you rely on third parties to sell your product or service.