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The Lead Generation Strategy Guide

Zoominfo

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What is Lead Generation? The Lead Generation Process. Lead Scoring. Email Nurturing.

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The Lead Generation Strategy Guide

Zoominfo

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What Is Lead Generation? So, where does content marketing earn its reputation as a lead generation magnet?

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Third-Party Lead Generation and GDPR Compliance

Zoominfo

The EU’s General Data Protection Regulation (GDPR) is here and mandates major changes to the modern marketer’s B2B lead generation efforts. Less understood, though, are the ways in which the GDPR affects B2B marketers’ third-party lead generation campaigns. Step two is to tackle opt-in language.

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3 Steps to Produce Content to Feed Lead Generation

SBI Growth

Marketing and sales leaders can end the struggle to produce content for Lead Generation. Guidelines are provided to author good content and headlines. SBI's Lead Generation offering provides our clients with Content Audits mapped to the buyer's journey, Buyer Personas, and a host of writing tools for success.

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The Buckets Method: A Guide to Efficient Lead Generation

Sales Hacker

Before you can put your leads into buckets, you need to figure out who you should and shouldn’t call. By setting strict boundaries and guidelines for who you contact, you take the guesswork out of cold calling for your sales team. The post The Buckets Method: A Guide to Efficient Lead Generation appeared first on Sales Hacker.

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How to Blow $100,000 on a Lead Generation Campaign

Pointclear

Compliance laws are a good example of how a fear of loss condition of need is reached: If you don’t comply with this regulation or that guideline, you will be fined and lose money. Opportunity to improve the current situation. A majority of the time a perceived risk motivates a buyer to act.

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What Do You Need to Know About SEO?

Smooth Sale

Black Hat and White Hat Strategies Black hat SEO refers to unethical techniques some use to manipulate search engine rankings, violating search engine guidelines. White hat SEO involves ethical strategies that adhere to search engine guidelines to improve website visibility. Search engines are smart.