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Corporate Gift Giving: Guidelines for Compliant Policies

Zoominfo

In the long-term, gift-giving can increase customer retention , improve ROI, reduce churn, and boost brand reputation. Gifts keep your company top-of-mind, even when engagement with the recipient has been low. Gifting has long been a marketing strategy, but your company’s community is just as important as your clients and employees.

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A Potent Human Capital Strategy needs a Potent Client Retention Strategy

Babette Ten Haken

A potent client retention strategy is driven by an equally potent human capital strategy. A potent client retention strategy flattens the concept of customer acquisition and retention. Thus, you create a strong foundation for client retention. A potent client retention strategy becomes translational and transformational.

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What Do You Need to Know About SEO?

Smooth Sale

Black Hat and White Hat Strategies Black hat SEO refers to unethical techniques some use to manipulate search engine rankings, violating search engine guidelines. White hat SEO involves ethical strategies that adhere to search engine guidelines to improve website visibility. Search engines are smart.

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How to Increase Customer Retention, Lifetime Value and Reduce Your Cost Per Sale

Keith Rosen

If delivering exemplary customer service is a cornerstone to building your business, revenue, referrals and client retention, then why do most companies invest more time on customer acquisition instead of retention, fail at meeting customer expectations and ultimately lose business to competitors? “Hi Mr./ Mrs. Client.

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The Customer Success experiment: How focusing on long-term value solved our retention problem

Nutshell

The problem that inspired my next steps was that renewals between 10 months and one year were dropping below 100% MRR retention. This chart represents the average revenue per account, and compares my cohort of customers to other customers within the same guidelines (three or more seats, signed up on or after June 2018).

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Why Your Business Needs to Be ADA-Compliant

Smooth Sale

For instance, if you run a salon, you must take the necessary steps to ensure that your establishment conforms to ADA guidelines. Ensuring that your business meets all ADA guidelines shows that you care about your customers’ needs and are serious about providing exceptional customer service.

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Activating Your Virtual Sales Force: Inspire, Educate and Connect Your Sellers Remotely

Sales and Marketing Management

These guidelines will help keep the sessions moving and sellers engaged. Sales leaders that are finding success training sellers virtually plan a variety of activities to improve learning retention, such as: Providing a mission document that sellers complete as they attend sessions.

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