Corporate Gift Giving: Guidelines for Compliant Policies
Zoominfo
DECEMBER 17, 2017
In the long-term, gift-giving can increase customer retention , improve ROI, reduce churn, and boost brand reputation. Gifts keep your company top-of-mind, even when engagement with the recipient has been low. Gifting has long been a marketing strategy, but your company’s community is just as important as your clients and employees.
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