The Adapter’s Advantage: Michael F. Schein on Creating Hype
Allego
APRIL 26, 2022
His book The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers was released by McGraw Hill in 2021. His writing has appeared in Fortune, Forbes, Inc., They want that person to be front and center and know what the legitimacy is.
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