Pointclear

JANUARY 21, 2014

I was sitting in a meeting of marketing and operations people when I worked at Inquiry Handling Services (long ago scooped up by Harte Hanks). It was at that moment I learned an important lesson: there are two reasons why someone doesn’t want to do something: They don’t know how. Marketing automation also helps in this process.

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Sales Gravy

JULY 19, 2012

When Alice Kemper was a sales manager at Harte Hanks Communications, she broke her 60 minute weekly sales meeting into 45 minutes of training and 15 minutes of need-to-know info. Her results speak for themselves. "Our "Our team had less turnover and highe

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The ROI Guy

OCTOBER 22, 2010

Friday, October 22, 2010 Tech Marketers May Need to Rethink Budgets for 2011 according to new Harte-Hanks research Technology marketers are challenged today with handling proliferating marketing channels to reach and engage more overloaded, skeptical and frugal buyers than ever before.

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