Taking away a marketing manager’s excuses!
Pointclear
JANUARY 21, 2014
I was sitting in a meeting of marketing and operations people when I worked at Inquiry Handling Services (long ago scooped up by Harte Hanks). If you want to learn how to prove the ROI for marketing lead generation, you will. I listened to excuses about a series of initiatives we were undertaking. You’ll find a way.
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