Harte Hanks, Lead Generation and Study

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Harte Hanks

Lead Generation

Study

B2B Prospecting Data Just Keeps Getting Better

Pointclear

DECEMBER 17, 2013

My colleague Bernice Grossman and I recently conducted a new study indicating that B2B marketers now have the opportunity to target prospects more efficiently than ever before. Furthermore, two of the vendors, Harte-Hanks and HG Data, supply details about installed technology, and their fields thus run into the thousands.

Harte Hanks

Harte Hanks Lead Rank B2B Data

Taking away a marketing manager’s excuses!

Pointclear

JANUARY 21, 2014

I was sitting in a meeting of marketing and operations people when I worked at Inquiry Handling Services (long ago scooped up by Harte Hanks). If you don’t sell direct, call prospects and ask if they bought your product (this is a ‘Did You Buy Study’). I listened to excuses about a series of initiatives we were undertaking.

Harte Hanks

Harte Hanks Marketing ROI Sales Qualified Lead

Webinars

Sales & Marketing Alignment: How to Synergize for Success

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Sales Pro Central

B2B Prospecting Data Just Keeps Getting Better

Taking away a marketing manager’s excuses!

Webinars

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