Tom Pisello: The ROI Guy: Tech Marketers May Need to Rethink.

The ROI Guy

Friday, October 22, 2010 Tech Marketers May Need to Rethink Budgets for 2011 according to new Harte-Hanks research Technology marketers are challenged today with handling proliferating marketing channels to reach and engage more overloaded, skeptical and frugal buyers than ever before.

B2B Prospecting Data Just Keeps Getting Better


B2B marketers typically select targets from prospecting lists based on such traditional variables as industry, company size and job role, or title. In fact, you might say that business marketers now have access to prospecting data as rich and varied as that available in consumer markets.

Data 244

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Taking away a marketing manager’s excuses!


I was sitting in a meeting of marketing and operations people when I worked at Inquiry Handling Services (long ago scooped up by Harte Hanks). This month we tackle the issue of Marketing not delivering on an ROI responsibility. I believe I have heard all of the excuses for Marketing’s failure to measure the ROI for marketing efforts. Management has not asked for an ROI on Marketing. A bad excuse used by thousands of marketing managers.

Building Email Lists In The Era Of GDPR


Through “implied consent” and “legitimate interest”, respectively, CASL and GDPR enable sales and marketing teams to lawfully communicate with prospects and customers. Please contact your attorney for advice on email marketing regulations or any specific legal problems.

Election Day: SLMA's 50 Most Influential People in Sales Lead Management

Green Lead's B2B

Trish Bertuzzi - The Bridge Group Karla Blalock - PointClear Bob Bly - April Brown - Rubicon Marketing Group Michael Brown - Purple Pig Consulting Michael A. Karen Sheehey - interlinkONE Gary Skidmore - Harte Hanks Jeff Solomon - Leads360 Paul Staelin - Birst Jim Steele - Drew Stevens – Drew Stevens Ruth P. The Sales Lead Management Association has opened up voting for the 50 Most Influential People in Sales Lead Management.

Is New Employee Orientation Good Business Strategy? Insights from MindTickle Research


Equity markets, private investors, competition – you name it. Aberdeen Group, a Harte-Hanks Company and a global thought leader in business research, has been at the forefront of exhaustive cutting-edge business research in the area of New Employee Orientation.