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Who’s Harvesting Your Lead Farm?

SBI

The lead farm—it may not sound very sexy at first hearing, but its function and resources are critical success factors in overcoming challenges that prevent B2B sales and marketing groups from operating at peak efficiency and delivering full revenue potential. A resource and functionality gap between marketing and sales.

Harvest 63
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10 Ways Marketers Can Create Sales Content That Actually Gets Used

Allego

If you’re a marketer supporting a sales team, you’ve got a lot on your plate. Today’s competitive economy—and the new requirements of virtual selling —have increased demands on marketers. Today’s competitive economy—and the new requirements of virtual selling —have increased demands on marketers. Sirius Decisions).

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Will You Use Ten Proven Ways to Increase Your Agricultural Sales?

Smooth Sale

Design an Innovative Marketing Strategy An effective marketing strategy is critical for increasing sales in the agricultural industry. Utilizing new technologies like precision agriculture or robotic harvesting could give you a distinct edge over other farmers regarding efficiency, quality assurance, and cost savings.

Harvest 78
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Preserving Financial Services Knowledge During the Great Resignation

Allego

In the third quarter of 2020, nearly 30 million Baby Boomers left the job market and retired, according to the Pew Research Center. This planning will pay dividends long into the future, as the process can be used not only to harvest the wisdom of retirees but of any top performer at the company. Shifting market conditions and trends.

Harvest 118
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11 Ways to Activate Sales Content to Accelerate Revenue

Allego

If you’re like most marketers, you’ve got a full production calendar of sales content, solution briefs, case studies, videos, blog posts, product guides, and more to support sellers and help them be productive. Marketers like you face three big challenges: 1. Harvest In-Field Intel. Activate Content. Collaborate with Sellers.

Revenue 128
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No Sales Enablement Team? 4 Ways to Survive

BrainShark

If you’re strapped for time and resources, lean on your subject matter experts (SMEs). . Your internal SMEs can include senior executives, product managers, marketing leaders, and engineers, depending on your organization. See also: Why and how to align sales enablement and product marketing to drive greater revenue.

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How to Keep Institutional Knowledge from Falling Off the Demographic Cliff

Allego

This article appeared originally on Sales & Marketing Management. This planning will pay dividends long into the future, as the process can be used not only to harvest the wisdom of retirees but of any top performer at the company. But think of how many resources go into hiring and training new workers to replace departing ones.