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Selling to hospital information technology departments

Sales Training Connection

One area receiving increased interest is the continued growth of information technology. It’s simply a way for sellers to capture the information about the hospital’s unique IT challenges and to determine a potential solution before “moving up” to the CIO. Talk with IT direct reports before the CIO. ©2013 Sales Horizons, LLC.

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How to Excel at Delivering the Right Client Experience

SalesFuel

They have expanded services to become pharmacists, optometrists, health care specialists and food stamp redeemers. Still, with all this intelligence, what can you do to provide that ultimate “I care about you” customer experience? Plus, they are more likely to engage with a brand to share information.

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Medical sales – grabbing physician attention – An STC Classic

Sales Training Connection

Providing useful, relevant information not only is the best way to gain physician attention, it also earns the sales person credibility and sometimes the right for a longer conversation. Docs are overwhelmed so it’s nearly impossible for a physician to keep current on everything relevant to their practice and patients.

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Medical sales – tailoring sales to physician preferences – An STC Classic

Sales Training Connection

So, let’s review a list of ideas for getting started: Determine how the physician wants to receive information – peers, company experts, journals articles. So, the challenge for medical sales reps is to figure out the right “buying” experience for every physician. Easy to say, not so easy to do. ©2012 Sales Horizons, LLC.

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Medical device sales – the book of knowledge is expanding

Sales Training Connection

According to Tim, this Book of Knowledge had “chapters” on clinical information, industry information, competitive information and sales skills that medical device sales reps would need to succeed. To dramatize the importance of the challenge, Tim would raise his arms and open them to shoulder width. ©2013 Sales Horizons, LLC.

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Medical device sales – tips to leverage the power of storytelling – An STC Classic

Sales Training Connection

Weave this information into the story. Set the stage for the story with details that a physician can relate to. Probe why a physician would make a change. Ask physicians why they make changes from one medical device to another and why they don’t change. Stay on message. ©2012 Sales Horizons, LLC.

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NAICS Code Directory for Sales and Marketing Teams

Zoominfo

Retail Trade Transportation Information Finance & Insurance Real Estate Professional Services. Health Care & Social Assistance Accommodation & Food Services Other Services Public Administration. 4461 Health & Personal Care Stores. 446199 All Other Health & Personal Care Stores.