Medical sales – tailoring sales to physician preferences – An STC Classic
Sales Training Connection
APRIL 14, 2013
So, let’s review a list of ideas for getting started: Determine how the physician wants to receive information – peers, company experts, journals articles. So, the challenge for medical sales reps is to figure out the right “buying” experience for every physician. Easy to say, not so easy to do. ©2012 Sales Horizons, LLC.
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