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Medical sales – tailoring sales to physician preferences – An STC Classic

Sales Training Connection

So, let’s review a list of ideas for getting started: Determine how the physician wants to receive information – peers, company experts, journals articles. So, the challenge for medical sales reps is to figure out the right “buying” experience for every physician. Easy to say, not so easy to do. ©2012 Sales Horizons, LLC.

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Medical sales – A new sales environment as more physicians become hospital employees

Sales Training Connection

According to the New England Journal of Medicine , U.S. hospitals have begun responding to the implementation of health care reform by accelerating their hiring of physicians. More than half of practicing U.S. ©2012 Sales Horizons, LLC.

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Medical sales: tailoring sales to physician preferences – A Sales Tip

Sales Training Connection

So, let’s review a list of ideas for getting started: Determine how the physician wants to receive information – peers, company experts, journals articles. So, the challenge for medical sales reps is to figure out the right “buying” experience for every physician. Easy to say, not so easy to do. ©2012 Sales Horizons, LLC.

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Medical device sales – selling with clinical data

Sales Training Connection

Physicians – and other medical staff – report that clinical studies in peer reviewed journals and evidence-based medicine are increasingly important in making decisions. Selling with clinical data. So, today’s medical device sales reps must become skilled in selling with clinical data. ©2012 Sales Horizons, LLC.

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Mindful management has never been more important

Sales and Marketing Management

The story also lays bare a primary concern of executives, HR professionals and mid-level managers as they continue to monitor the mental health of their workers, most of whom have been working from home since mid-March. If we in the energy business are reluctant to go back to the office, why should other people go back?

Journal 136
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Pharma sales – it’s a different world

Sales Training Connection

Journal , for example, reports that Eli Lilly has cut its US sales force by 30% so far this year as it prepare for two of its biggest drugs – Cymbalta and Evista – to face generic competition. Pharma sales reps in the U.S. nearly doubled to 100,000 between 1996 and 2005 even though the number of practicing physicians rose by just 26%.

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Frank Cespedes: How to Build and Manage Your Multi-Channel Marketing

Cience

interview with Krim in The Wall Street Journal, December 1, 2018) . The most common response I get when I ask managers where they sell is a broad vertical-market answer like “health care” or “financial services.” But aren’t ecommerce and digital marketing growing and becoming dominant channels? .