Zoominfo
FEBRUARY 21, 2021
For B2B sales and marketing teams, having a 360-degree view of customers and prospects is key. Industry classification remains a foundational component to achieving ABM (account-based marketing) success. Health Care & Social Assistance Accommodation & Food Services Other Services Public Administration.
Zoominfo
FEBRUARY 21, 2021
For B2B sales and marketing teams, having a 360-degree view of customers and prospects is key. Industry classification remains a foundational component to achieving ABM (account-based marketing) success. Since many traditional vendors also have such poor data accuracy, there is still much to be desired.
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Sales Training Connection
APRIL 14, 2013
And with the ever-changing healthcare market space , selling to physicians is increasingly more difficult. Personal preferences, communication styles, level of disease understanding, practice setting, local formulary control, disease specialty, and patient demographics, among others, shape the physician’s preferences for interaction.
Sales Training Connection
FEBRUARY 24, 2014
Specifically, regarding, the medical technology market, the BCG report emphasizes – “MedTech companies, like all health-care operators, will be assessed on their ability to deliver value to patients and providers, rather than just superior technology.
Sales Training Connection
APRIL 25, 2014
Perhaps more unsettling, a global study of 4,500 employees at 38 MedTech companies found that skills in critical areas such as key account management and marketing are at less than ideal levels. ©2014 Sales Horizons, LLC. Technorati Tags: medical device sales , medical sales , medtech sales , pharma sales.
Sales Training Connection
AUGUST 27, 2014
The medical device market faces transformational market challenges – decision criteria shifting from clinical to economic, decision-making moving from local hospitals to IDNs, the rise of GPOs, and the dramatic impact of new governmental regulations. Business, clinical, technology, and legislative trends in the health care industry.
Sales Training Connection
JULY 8, 2013
On the other side of the table with fewer sales reps seeing physicians face-to-face, physicians have come to accept the new normal – fewer free office lunches, reduction in paid speaker programs, and cuts in dollars paid for pharmaceutical and marketing research.
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