article thumbnail

Medical device sales success – an urgent need to do something different

Sales Training Connection

Given these changes there are a number of tactical changes that can and should be considered, but what about a fundamental strategy shift? One strategy with a great track record for the latter is the implementation of a Key Account Manager (KAM) program. The health-care industry is undergoing transformational changes.

article thumbnail

Medical device sales success – an urgent need to do something different – An STC Classic

Sales Training Connection

Given these changes there are a number of tactical changes that can and should be considered, but what about a fundamental strategy shift? One strategy with a great track record for the latter is the implementation of a Key Account Manager (KAM) program. The health-care industry is undergoing transformational changes.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Medical device sales – sales managers play a pivotal role for sales productivity

Sales Training Connection

The Sales Executive Council , for example, reported a four-fold difference in top-line territory growth of sales reps under “star sales managers” (top 10%) compared to sales reps under weak sales managers (bottom 10%). It should not be the only strategy and it is one that should be carefully managed. ©2013 Sales Momentum ® LLC.

Pivotal 100
article thumbnail

Medical sales – selling new technologies to physicians

Sales Training Connection

First, it is important to recognize that the strategy and narrative for selling to early adopters does not extrapolate to the general population. Second, as you move beyond the early adopters to the broad physician population in your territory, what will encourage physicians to switch will not be identical across physicians.

article thumbnail

Emerging importance of medical sales key account executives

Sales Training Connection

Health care sales. And, as with any transformational shift, there will be winners and losers – in this case, for both hospitals and health care companies. . So given these changes, how can a major health care company be in the winning category? Changes in U.S. Taken collectively they are transformational.