Medical device sales – tips to leverage the power of storytelling – An STC Classic
Sales Training Connection
AUGUST 16, 2013
If you want someone to care about making sustained behavior change, you have to individualize the story. Storytelling in medical device sales is a powerful and effective tool for selling to doctors, administrators, and clinical staff. It allows medical device sales reps to translate their sales message from solely a clinical product pitch to a positive patient experience with health outcomes. A Classic - '63 Corvette. Sales and storytelling – a powerful combination!