The Scientific Approach To Setting Sales Goals For Your Sales Development Team
Sales Hacker
FEBRUARY 27, 2018
Literally for every $1 ARR you acquire, the cost of sponsoring those shows including plane tickets, hotel rooms, people’s time and all the rest, it’s $0.75. Just think of your Sales Development organization as the marketing and lead qualification component. From online ads, to trade shows, sponsorships, events.
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