article thumbnail

Sales Enablement Tools Help or Hinder

Score More Sales

In 2013, Merkle Group polled executives in $1B+ companies and found a 63% fail rate. How to not be confused by hype around what the market is telling you to do. How to find what works with what – you already have tools, right? They overwhelm and often don’t get deployed correctly.

article thumbnail

Australia’s Top Financial Marketing Experts Talk Engaging Customers and More

Appbuddy

The panel was led by Merkle Australia ’s Blair Cooke, with additional participation from Jessica Lucas at Citi , Jane Merrick at REST , and Lea Wright at MLC. Jane and Jess both offered helpful tips on how to turn campaigns into journeys for customers through engaging content and trigger-based communications.

Merkle 52