Sales and Marketing Management
NOVEMBER 8, 2023
Chatbots can significantly enhance sales and customer service, but it's important to know how to continuously measure their effectiveness. The post The ROI of Chatbots appeared first on Sales & Marketing Management.
Sales and Marketing Management
SEPTEMBER 24, 2020
Whether it’s services or solutions, buyers will be scrutinizing and deprioritizing sales pitches unless a seller can clearly show alignment to strategic initiatives and most importantly how the service or solution will help the company cut costs and “do more with less.” Consider value-based or ROI selling.
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BuzzBoard
JANUARY 25, 2024
Defining ROI in the Context of Small Business Digital Marketing In digital marketing, understanding the concept of Return on Investment (ROI) is crucial, particularly for small businesses. In digital marketing parlance, ROI exhibits the profitability of the digital marketing efforts.
BrainShark
OCTOBER 27, 2021
To measure the ROI of your sales kickoff event (SKO), it is necessary to list out all the costs and then weigh these against the direct and indirect benefits of the event. Our formulas and cost factors show you how to calculate the ROI of your SKO.
Speaker: Mike Kunkle, VP Sales Enablement Services, SPASIGMA
Most sales ILT (instructor-led training) has historically not been very effective, if we consider “effective” to mean “changes behavior, improves results, or produces a ROI.”. However, ILT has always had the best POTENTIAL for fostering behavior change or delivering ROI, if it was the right content, designed well, and implemented effectively.
Sales Hacker
DECEMBER 1, 2023
Join Lars Nilsson and GTMfund to learn how to implement Account-based Sales Development (ABSD) strategies in your sales playbook – foster meaningful customer relationships while delivering real measurable returns through ABSD. How to implement ABSD in your sales playbook. How to implement ABSD in your sales playbook.
The Pipeline
JULY 12, 2013
Everyone is familiar with ROI – Return On Investment, sales people love to talk about, buyers (and their CFO’s), love to hear about it, and even more, love to achieve and validate a return on their investment. Buyers now expect, no demand, ROI with teeth. By Tibor Shanto – tibor.shanto@sellbetter.ca. Sales Skills Tibor Shanto'
Speaker: Mike Kunkle, Founder & Sales Transformation Architect, Transforming Sales Results LLC
Modern learning methods reflect how today’s workforce prefers to interact with the world, and are driving greater ROI. Want to step up, separate yourself from the pack, and maximize your company’s ROI of onboarding?
Advertiser: ZoomInfo
Studies show the return on investment (ROI) of conversational marketing helps your marketing team drive revenue. This guide will examine the market forces at play, shifting buyer trends, what conversational marketing is, how to leverage it, and the tactics involved in adopting conversational marketing for a B2B demand generation strategy.
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Download this whitepaper to find out how to leverage online product sales training platforms to increase retention and improve ROI––and stop investing in unforgettable sales events. Engage reps who may not pay attention, leave sessions early or simply skip classes if they perceive it to be boring or low value?
Advertiser: Showpad
The time to optimize is now — this eBook will show you the quantifiable and unquantifiable ROI of sales enablement across business functions. But it’s not enough to simply throw money into a solution; leadership across departments must understand the potential reach of enablement beyond sales performance if they want to maximize its return.
Speaker: Ray Makela, CEO Sales Readiness Group
Still, many sales leaders report low ROIs from their sales training initiatives. So how can you ensure that your investment in sales training is producing excellent results. In this webinar, you'll learn how to: Motivate your team for training success. Reinforce training to turn new skills into lasting habits.
Speaker: Ray Makela, CEO, Sales Readiness Group, and David Jacoby, President, Sales Readiness Group
Companies spend about $20 billion a year on various forms of sales training, but many sales leaders report a low ROI from their sales training initiatives. The value of corporate training is notoriously hard to measure, and if you don't have a clear ROI, you won't be able to continue investing in upskilling your sales team.
Speaker: Donald Kelly, Founder & Chief Sales Evangelist at The Sales Evangelist LLC
Join Donald Kelly, The Sales Evangelist, Founder and CEO of The Sales Evangelist Sales Training Firm, as he shares how B2B sellers can shorten their sales cycle, generate more revenue, and get more ROI from their current sales process. How to use before-and-after stories to increase the perceived value of your offer.
Advertiser: ZoomInfo
However, investing in new technology isn’t always easy, and commonly, it’s difficult to show the ROI of data quality efforts. Download this eBook and gain an understanding of the impact of data management on your company’s ROI. How data impacts your organization as a whole.
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