article thumbnail

Influencer Marketing 101: The Beginner’s Guide

Zoominfo

B2B influencer marketing. Proven to increase brand awareness and drive lead generation, influencer marketing is a vital marketing tactic for many B2C brands. In fact, according to one recent report, only 15% of B2B brands are running ongoing influencer programs ( source ). What is B2B influencer marketing?

article thumbnail

5 Predictions on the Future of Sales [Data & Expert Insights from Bardeen, Aircall, and HubSpot]

Hubspot Sales

This is largely influenced by the changing expectations of buyers, which have seen considerable shifts in the past few years. Here, I spoke to sales leaders at Bardeen.ai , Aircall , and HubSpot to get their top predictions for the future of sales. Sales professionals need to become influencers — kind of. Let's dive in.

Hubspot 91
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Sell to Decision-Makers & Influencers, According to Sales Leaders

Hubspot Sales

Some are influencers that speak to the decision-makers and convince them to go in either direction, while others hold the final say on decisions. In this post, we’ll explain how to identify sales leads you may be in conversation with, and give insight from expert sales leaders on how to sell to decision-makers and influencers.

article thumbnail

Growth Opportunities Exist in 2021: Here’s How to Find Them, According to HubSpot's Chief Customer Officer

Hubspot Sales

Our mission at HubSpot is to help millions of organizations grow better. To answer this question, let’s start with some data: According to the latest HubSpot Research Study , we found that 40% of businesses will miss revenue targets this year. When we examined how technology influenced this transition, we noticed something interesting.

Hubspot 125
article thumbnail

4 Tips for Closing a Deal That Has Hit a Wall, According to a HubSpot Sales Director

Hubspot Sales

Welcome to "The Pipeline" — a weekly column from HubSpot, featuring actionable advice and insight from real sales leaders. A lot of salespeople connect with an influencer or champion and wind up selling exclusively on that contact's individual pain points. Some deals hit walls — that‘s just an unfortunate fact of sales life.

Hubspot 81
article thumbnail

The Top 5 Sales Influencers Every Sales Rep Should Be Following

Hubspot Sales

Those people are most commonly referred to as sales influencers , and we've compiled a list of five that every sales rep should know about. If you're looking for a glass-ceiling-shattering sales influencer with tremendous experience and high-quality insight, consider giving her a follow. Janice Mars. Image Source: Twitter. Jeff Davis.

article thumbnail

Do You Influence Others To Do Better?

Smooth Sale

Attract the Right Job or Clientele: When we influence others to do better, we leave our comfort zone. The behavior may only influence others to move in another direction. Others believe that influence comes from modeling ethical behavior and working on behalf of clientele. Maryann’s Story About Influencing Others to Do Better.