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The Ultimate Guide to Pricing Strategies

Hubspot Sales

Penetration Pricing Strategy. Contrasted with skimming pricing, a penetration pricing strategy is when companies enter the market with an extremely low price, effectively drawing attention (and revenue) away from higher-priced competitors. Freemium Pricing: HubSpot. HubSpot is an example of freemium pricing at work.

Strategy 132
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Market Expansion: Three Approaches for Companies Looking to Grow

Zoominfo

“The main value of [this] model is that it forces you to look closely at how you would perform in each market, one at a time, at the micro level,” Nataly Kelly, vice president of localization at HubSpot , wrote in the article. Expansion by finding new customers for an existing product.

Lead Rank 211
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Measuring the Success of Hyper-Personalization Strategies in B2B Sales

BuzzBoard

Account Growth: This evaluates whether hyper-personalized strategies lead to augmented sales or product penetration within existing accounts. Furthermore, HubSpot’s data implies that emails with hyper-personalized subject lines witness an open rate 50% higher than those devoid of it.

B2B 52
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What’s the Best Pricing Strategy When Selling to Small Business?

BuzzBoard

Lastly, penetration pricing is a strategy where initial prices are set low to attract customers, then raised after a promotional period. Similarly, HubSpot, a renowned marketing, sales, and service platform, leveraged a freemium pricing strategy. This approach offers basic services for free, while premium features come at a cost.

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20 Sales Planning Tools to Boost Sales Productivity and Close More Deals

Hubspot Sales

HubSpot Sales Platform. The HubSpot Sales Platform gives sales professionals the tools they need to sell more deals faster in one integrated suite. HubSpot Sales gets rid of manual data entry, a huge time waster in sales, so professionals can spend time selling. HubSpot Email Scheduling. Pricing: Free. Pricing: Free.

Tools 107
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Market Expansion: Three Approaches for Companies Looking to Grow

Zoominfo

“The main value of [this] model is that it forces you to look closely at how you would perform in each market, one at a time, at the micro level,” Nataly Kelly, vice president of localization at HubSpot , wrote in the article. Transcat, a manufacturer of calibration instruments, offers a good example of this approach.

Lead Rank 130
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 4 Ways Downsized Sales Teams Can Deliver Outsized Returns

Crunchbase

Just a few of the platforms leveraging conversational AI in go-to-market efforts include HubSpot and Outreach (another Sapphire investment), which offers call search and analysis to help teams identify key trends and signals while generating actionable meeting summaries and notifications to make work more efficient.