The Science of Motivation

Sales and Marketing Management

Sales manager: I’d like to know what rewards the reps would like for our next incentive. Sales rep: Cash! Sales manager: Sounds good. You may be a seasoned sales manager, fatigued by trying to come up with innovative ways to motivate your reps. Or you might be new to sales management and you want to be the cool leader by collaborating with your new reports. Or maybe you think that incentives have run their course and it’s time to drop them altogether.