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Your Incentive or Loyalty Program Can Get Smarter

Sales and Marketing Management

Stagnant reward and loyalty programs risk more than just ROI; they erode the equity and trust in a brand that B2B buyers rely on for stability and reputation. The post Your Incentive or Loyalty Program Can Get Smarter appeared first on Sales & Marketing Management.

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Technology’s Role in Incentive Campaigns

Sales and Marketing Management

Incentive and engagement solution providers offer software platforms that are proven to increase the engagement of program participants, improve ROI, and enhance the overall experience of incentive, recognition and consumer loyalty programs.

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5 Ways to Build Up Customer Loyalty

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Businesses have posed the question of how to build and strengthen customer loyalty throughout history. But it’s more pertinent than ever before in today’s crowded digital landscape, where businesses struggle to build and maintain customer loyalty in an ever-expanding field of competitors. Invest in Multi-Channel Customer Service.

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Three High-Impact Benefits of Email Marketing

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You’ll get high ROI. According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI. That statistic alone offers an incentive for brands to take a closer look at their email marketing strategy and to maximize return. Source: Campaign Monitor.

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Beyond the Pay Mix: What Makes Salespeople Tick Today

Sales and Marketing Management

Incentives and bonuses are just the starting point. Compensation: Think beyond cash incentives. Offer incentives on the go and focus on experiences (e.g. travel incentives). The investment made by the company in salespeople development makes perfect sense from an ROI perspective.

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A Guide to Building a Referral Network for Your SMB

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Besides building credibility and trust, word-of-mouth referrals offer a high return on investment (ROI). How to build a robust referral network High- quality referrals come with several benefits, including lower customer acquisition costs and improved brand loyalty. That’s what makes referral networks a marketing goldmine.

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The Beginner’s Guide to Referral Marketing

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The customers you reach out to first for referrals should be the ones who have demonstrated the most loyalty to your company. Analyze the following data points to help you identify loyal customers: Purchase history: The strongest sign of loyalty is a customer who buys from you again and again.

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