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Signals that sales managers send with rewards

Sales and Marketing Management

This came to light in a recent conversation with Jana Gallus from UCLA’s Anderson School of Management at a Behavioral Science workshop in Philadelphia. Her work demonstrates that managers generate loyalty when they are (a) selective about the number of awards they give out and (b) consistent in their approach. Context matters.

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WHAT IS LIFECYCLE MARKETING AND WHY IT IS IMPORTANT?

Apptivo

In other words, the goal of lifecycle marketing is to create brand loyalty. Giving loyalty bonuses. Referral & Loyalty. The two key strategies are to reward customers for referral, and at the same time and encourage customers to be loyal by providing perks and other incentives through loyalty programs.

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3 Facts About B2B Buyer Experience You’re Probably Ignoring

Sales Hacker

What’s the impact on customer loyalty when service levels fall below buyers’ expectations? This includes programs like in-person workshops and classes. TimeTrade’s survey data shows that these types of forums are not only valued by B2B buyers, they can also be a valuable purchase incentive. Still Thinking B2B vs. B2C?

Buyer 80
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The ultimate sales guide to setting and discussing pricing

OnePageCRM

But they used a different incentive… Alternative currencies. In 2013, after spending 2 days at a workshop with Seth Godin, Tom Morkes decided to turn his collection of my notes, sketches, and ruminations into a pdf to give away to his (tiny) 166-subscriber audience. It’ll increase loyalty and referrals. Same with Dropbox.

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Pricing Strategies for Your Product or Service [Ultimate guide]

OnePageCRM

But they used a different incentive… Alternative currencies. In 2013, after spending 2 days at a workshop with Seth Godin, Tom Morkes decided to turn his collection of my notes, sketches, and ruminations into a pdf to give away to his (tiny) 166-subscriber audience. It’ll increase loyalty and referrals. Same with Dropbox.