Incentive Program FAQs

Sales and Marketing Management

Q: Why not use quota as a bar to require reps to pass before they’re eligible to earn in the incentive program? Isn’t my objective to grow sales or meet the numbers handed down to me from senior leadership? Part and parcel to that success is the deployment of effective sales incentives.

5 Steps to a Competitive Sales Incentive Plan

Xactly

Compensation drives sales behavior, which means your sales incentive plan is a critical factor in sales performance and objective achievement. The incentive compensation planning team faces the challenge of balancing executive priorities and designing incentives that motivate reps.

5 secrets to channel incentive success

Sales and Marketing Management

Distribution channel partners are vital for most companies to get their goods and services to market. companies spend over $17 billion on channel incentive awards each year, according to the Incentive Federation. Channel incentive programs are designed to gain the time and discretionary attention of your partners by: • Gaining increased shelf space by encouraging distributors to shift inventory away from competitors to your products.

5 Secrets to Channel Incentive Success

Sales and Marketing Management

Distribution channel partners are vital for most companies to get their goods and services to market. companies spend over $17 billion on channel incentive awards each year, according to the Incentive Federation. Channel incentive programs are designed to gain the time and discretionary attention of your partners by: • Gaining increased shelf space by encouraging distributors to shift inventory away from competitors to your products.

Six People You Should Invite to Your Incentive Compensation Planning Party

Xactly

You may feel we’re being a bit too generous here with the word “party,” but considering how much we love flawless incentive compensation, we think a celebratory vibe is just what your planning committee really needs. Incentive Compensation Sales Planning

10 Ways To Boost Your Sales Incentive Strategy

Sales and Marketing Management

Author: George Kriza, CEO, MTCPerformance Your organization wants to drive sales with an incentive program. Here are 10 of the most important elements in designing and deploying your next incentive campaign. Are they already in other incentive programs, or is yours the only one they’ll see? Target the right market segments: Decide which sales organizations, geographies and channels will deliver maximum performance for your incentive budget.

Does Your Sales Incentive Plan Drive Customers Away?

Sales Benchmark Index

The purpose of every incentive compensation plan is to influence the actions of sales reps. Sales incentives can be like square pegs. Incentive compensation is intended to reward specific behaviors of the sales force. Here are some real-life examples of poorly designed incentives. If asked, the customer would not pay for any of these activities: Margin Incentive. Product Launch Incentive. Customer Satisfaction Incentive.

5 Steps to Simplify Your Sales Incentive Plan

MarketJoy

An ideal sales incentive plan should be simple. Simple sales incentive plans are easy to administer and offer motivation. How to simplify your sales incentive plan. Here are a few tips on how to simplify your sales incentive plan: 1. Specify The Goals and Objectives. It’s essential to analyze and set objectives, and set goals should specify the desired results. Avoid Altering The Incentive Plan. For a Sales Incentive Plan, Less is More.

Five Bottom-Line Benefits for Incentive Compensation for Retailers

OpenSymmetry

With the help of incentive compensation management solutions, retailers are able to increase market share and drive the desired sales behavior. Incentive Compensation helps: Improve sales performance by aligning sales behavior with business goals to improve efficiency.

X-Factor Compensation Leaders: How to Be Incredible at Incentive Planning (CoreSite)

Xactly

Those who work to create a plan for their company must develop a compensation process and incentive plan that will motivate the right sales behaviors to achieve goals, all while driving growth. Customer Stories Incentive CompensationSales planning entails many important factors.

Sales Incentives, Awards, Lead Follow Up and Sales Effectiveness

Understanding the Sales Force

Dave Kurlan wrote: They should receive the incentive only if the opportunity makes it as far as 2 nd base in the sales process. Until such time, salespeople must be trained to become more effective while marketers must be trained to develop stronger leads.

The ABCs of Compensation Planning: How to Build Better Incentive Plans

Xactly

The planning process can fall victim to many obstacles , so it is important to build a team that is primed to tackle any hurdles and keep key executive and company objectives as the plan focus. First and foremost, your incentive plan must be aligned with your different sales roles.

Optimal Incentive Compensation Plan Design for Successful Implementation

OpenSymmetry

In the second scenario, the organisation has a strong HR or Sales leader driving the project who wants to look at a simplified process or wants a simplified incentives landscape before they start automating. We typically come across 2 scenarios with regard to plan design and automation.

4 Foolproof Ways to Beat Price Objections

Zoominfo

As a B2B sales rep, you already know objections are an unavoidable part of your job. Yet, as we explained in a recent blog post , there are many tips and tricks sales reps can use to bypass common objections during the sales cycle. Key Takeaways about Price Objections.

When Is a 100 Day Plan Not the Right Next Step After the Deal Closes?

Sales Benchmark Index

5 primary 100 day program objectives are captured here in this. Purchasing companies comes with an expectation of a rate of return on a timeline. The 100 day plan is a generally accepted strategy and process for long-term value creation.

X-Factor Compensation Leaders: How to Be Incredible at Incentive Planning (Allergan)

Xactly

Those who work to create a plan for their company must develop a compensation process and incentive plan that will motivate the right sales behaviors to achieve goals, all while driving growth. From there, do we have the Sales team in place to achieve objectives?

X-Factor Compensation Leaders: How to Be Incredible at Incentive Planning (Allergen)

Xactly

Those who work to create a plan for their company must develop a compensation process and incentive plan that will motivate the right sales behaviors to achieve goals, all while driving growth. From there, do we have the Sales team in place to achieve objectives?

Why Product-Agnostic Content Wins in B2B Marketing

Sales and Marketing Management

Author: Ryan Gould In the context of content marketing, a product-agnostic approach is one that focuses on your expertise and knowledge around a product, technology or service rather than your brand. The product-agnostic approach to content marketing has been around for a long time.

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Sales Leaders – You Get What You Ask For – Sales eXchange 237

The Pipeline

Price is a ‘big’ subject for all in sales, right from those developing product, to marketing, all in the sales organisation, and as important as any, the customer. One obvious factor and lever is incentive. By Tibor Shanto - tibor.shanto@sellbetter.ca.

Bonus vs. Commission: What’s the Difference?

Xactly

First and foremost, you need to incent your sales team to close deals. Without the right incentives and fair pay, performance will suffer. Because of this, creating a strong sales incentive plan can be a difficult task. This helps incent employees in all departments.

How to Setup a Commission Plan in Six Steps

Xactly

Download our "Ultimate Guide to Sales Compensation Planning" for incentive best practices and everything you need for a sales comp plan design project. Formulate your new plan around the successful elements and structure incentives for new goals similarly. Incentive Compensation

Sales Performance Management 101 for the Corporate Board: Why SPM Strategy is Critical for Sales Success

OpenSymmetry

Company objectives, values and mission drive the brand and the reputation of an organisation, but most of the time the behaviour of sellers is not linked to these company objectives because incentives are not aligned or are not delivered effectively. In some cases, this will be due to poor incentives plan design.

4 ways to use your CRM to power your sales and marketing feedback loop

Base CRM

Aligning sales and marketing teams is a struggle for many companies. Therefore, marketing may become annoyed when sales doesn’t even use what they produce. The language adopted by marketing to communicate with customers is also often different from the jargon used by sales. However, the ultimate dilemma with misaligned departments is that sales and marketing can’t fully understand the customer and provide an amazing customer experience.

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MBO Examples to Kickstart Your Sales Team Engagement

Xactly

Management by Objectives, aka MBOs, are goals set for employees to improve overall sales performance, as agreed up on by sales manager and rep. Have you translated an organizational goal to an employee objective? Online Marketing.

Sales Reps Love Their CRM!

Smart Selling Tools

Take the time to get to know their current situation, business objectives, and what value you and your solution(s) can bring them. Incentive compensation management. Sales reps love their CRM.

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Should Marketing Be Compensated On Revenue?

Pointclear

Some have heard me say in interviews and on SLMA Radio that, pound for pound, marketers produce more revenue than anyone in their company. If this is true, and no one has refuted me yet, why isn’t marketing management (and everyone in the marketing department) compensated in some manner on revenue the same way sales people and sales management are paid? Eric and I talked about paying Marketing on: Total inquiries. Revenue just from sales leads generated by marketing.

Getting Marketing And Sales Together

Partners in Excellence

My friend Bob Thompson at CustomerThink commented that absent anything else it would take 10-20 years for marketing and sales to get aligned. The wall that’s existed between sales and marketing probably dates back to the formation of the first sales and marketing departments. Executive running sales and marketing focus on optimizing the performance of their own organizations. So what’s going to get sales and marketing together?

A Forthcoming Shift of Pharmaceutical Sales Compensation Plans?

OpenSymmetry

In some cases, incentive compensation (IC) methods have evolved to align with new regulations regarding specific sales metrics. Bowe claims this could be a source of the overdose crisis and a case of crossing the fine line between sales incentives and public health.

Is Your Compensation Plan Driving Sales to the Wrong Finish Line?

OpenSymmetry

Many Sales Enablement investments pay off in the course of 12 months or more; however, heads of sales departments have quarterly objectives, so they must somehow saddle and ride the horse at the same time. However, a new compensation plan that helps reps achieve their objectives faster or more easily will get reps on board, answering the basic question of, “What’s in it for me?” “Moving the needle” in terms of overall sales force performance is no mean feat.

The Strategic Account Manager – How do you Compensate This Critical Role?

OpenSymmetry

Their business strategy and objectives were clearly defined; however, they faced a number of challenges, including their ability to cover the market, resourcing, and “juggling” multiple products.

The Criticality of SPM Technology

OpenSymmetry

While, incentive compensation administration is still a main piece, the broader SPM technology concept is expanding more holistically to include other key aspects which directly impacts how a sales team might perform, including talent development, sales enablement, and territory and quota management.

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A Forthcoming Shift of Pharmaceutical Sales Compensation Plans?

OpenSymmetry

In some cases, incentive compensation (IC) methods have evolved to align with new regulations regarding specific sales metrics. For example, Corporate Integrity Agreements (CIAs) were implemented by the DoJ as a way to curtail off-label drug promotion which forced companies to ensure their sales incentives encouraged proper compliance. Bowe claims this could be a source of the overdose crisis and a case of crossing the fine line between sales incentives and public health.

What To Expect At Revenue Summit 2018—Aligning Sales, Marketing & Customer Success

Sales Hacker

The Revenue Summit is the only conference with a true focus on aligning sales, marketing and customer success through the lens of technology, empowering B2B leaders to accelerate full funnel growth. While The Revenue Summit is a phenomenal destination for c-level enterprise leaders, we’ve got something for everyone, so don’t count yourself out if you’re in junior sales, sales management, or if you’re a demand generation marketer.

Through CPQ, Marketers are Creating a New Vision for Success

Cincom Smart Selling

I personally don’t subscribe to the premise that business is either good or bad, but my friend felt strongly that big business was the object of scorn. I’ve been in marketing doing just that for most of my professional career. Doesn’t he know what marketing is? Maybe we marketing geniuses are not getting the job done. Marketing spends a lot of time and effort crafting direct-selling product collateral, web pages, campaign support materials, white papers and blog posts.

Lean Sales And Marketing — It’s How We Put It All Together

Partners in Excellence

” This is actually a core concept to Lean and very important as we think about applying these principles to Lean Sales and Marketing. Marketing could be implementing a perfect lead development programs, but could be overwhelming sales who don’t have the ability to follow up the leads. Marketing and sales may not be aligned in priorities. Marketing may be optimizing performance that enables it to achieve it’s objectives, yet could have an impact on sales.

5 Key Issues with Sales Force Engagement & Motivation – It’s more than a Plan Design Issue

OpenSymmetry

The sales incentive program ownership can reside with HR, Sales, Finance or a combination of these groups. One important aspect is when companies have automated incentive compensation management. In an emerging market, the emphasis will be on revenue growth with less emphasis on margin.

8 TED Talks All Salespeople Should Watch

DiscoverOrg Sales

But having a strong “why” behind what you’re doing is the secret to overcoming those objections. Every salesperson is focused on reaching quotas and goals, motivated by personal agendas and incentives. In marketing? An important reminder for both sales and marketing folks.

Selling - Do You (They) Have What It Takes?

Anthony Cole Training

Read Tonys article.recently published in Bank Insurance & Securities Marketing Magazine! dealing with objections (7). Selling requires that you are motivated by incentives rather than effort. Hire SalesPeople Who Can and Will Sell in These Tough Markets.

[Part 3] Execute on Account-based Marketing: Value Selling to Stakeholders at Key Accounts

LeveragePoint

Account-Based Selling (ABS) is necessary to execute effectively on Account-Based Marketing (ABM). As a buying process advances, great Value Propositions become more specific to the account, adapting to buyer assumptions, business objectives and interests.

Pay For Performance

Partners in Excellence

As is usual this time of year, I’ve been involved in lots of discussions of incentive and commission plans–both last quarter as people plan for the new year, and now as these plans are being introduced at Sales Kick Off Meetings.