article thumbnail

The power of incentive programs lies in their structure

Sales and Marketing Management

Author: Tim Houlihan The best incentives have open budgets, meaning anyone who qualifies can win. Here are a few incentive structures to consider for open budgets : Do This Get That – Rewarding reps on every increment of units, sales dollars or gross margin dollars they write up during the incentive period is a great way to increase sales.

article thumbnail

Why Product-Agnostic Content Wins in B2B Marketing

Sales and Marketing Management

Author: Ryan Gould In the context of content marketing, a product-agnostic approach is one that focuses on your expertise and knowledge around a product, technology or service rather than your brand. The product-agnostic approach to content marketing has been around for a long time. weather results, sports scores, definitions, etc.).

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Growth Is a Team Sport: Why You Should Be Team Selling Today

Hubspot Sales

Problem solving is a team sport. If you’re selling in the Marketing Technology space, you know that the problem you’re solving might also include one of 7,040 other vendors in the industry. Revenue centers include sales, customer success, marketing, sales development reps, sales engineers (or solutions consultants) , and executives.

Sports 90
article thumbnail

4 Sales Ops Lessons from the NFL

SBI Growth

Overall strategy, go-to-market model and product suite are essential. Are your quotas attainable and reflective of current performance and market potential? I’ll illustrate the importance of these conditions using a sports analogy with the NFL. Benchmark the market regularly to see if you’re competitive. Crazy, right?

article thumbnail

The Big Ticket

Sales and Marketing Management

Teaser: "Bucket list" sporting events like the Super Bowl, Kentucky Derby and college bowl games are increasingly popular group incentive travel destinations. "Bucket list" sporting events like the Super Bowl, Kentucky Derby and college bowl games are increasingly popular group incentive travel destinations.

Sports 136
article thumbnail

Top Performers - May-June 2019

Sales and Marketing Management

Through the program, employees have been able to work on anything from sports sites to food blogs. The country’s biggest trade show for the incentive travel, meetings and events industry returns to Las Vegas for its ninth year Sept. and it doesn’t even have to relate to a client. For more information, contact Eric J. IMEX America.

article thumbnail

X-Factor Compensation Leaders: How to Be Incredible at Incentive Planning (CoreSite)

Xactly

Those who work to create a plan for their company must develop a compensation process and incentive plan that will motivate the right sales behaviors to achieve goals, all while driving growth. Felberg enjoy sports, mainly the NFL and loves to ski and camp. Finding the right mixture of compensation requirements is a balancing act.