What Determines Cost Per Lead

Pointclear

Lead generation companies like PointClear can no more overcharge companies for services than they can substantially reduce the cost of their services. Check out this video that explains how over-focusing on cost per lead incents lead volume over lead quality. How much should a lead cost? Understanding what goes into generating a high-quality B2B lead helps you determine whether you're getting a good deal.

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Who’s Harvesting Your Lead Farm?

Smart Selling Tools

Guest Post By Dan McDade, CEO & President, PointClear. They are incented to deliver high volumes of interested names, and they don’t have the skill sets and bandwidth to nurture leads or close sales. Great sales people are generally not good prospectors or long-term nurturers—they’re hunters who are motivated and incented to close deals with short-term, sales-ready buyers.