Pointclear
MAY 16, 2017
Then implement the workflow that encourages both sales and marketing to be acccountable for their role in revenue generation. Finally figure out how you can deliver the marketing-nurtured opportunities that sales will follow up on and close. Then, and only then, it's time to check out your automation options.
SBI
APRIL 25, 2011
Guest Post By Dan McDade, CEO & President, PointClear. The lead farm—it may not sound very sexy at first hearing, but its function and resources are critical success factors in overcoming challenges that prevent B2B sales and marketing groups from operating at peak efficiency and delivering full revenue potential.
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Pointclear
AUGUST 27, 2013
James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. We’re in the hurt locker, we’re down, and I have no money to try to boost sales in the last quarter. Man we are hurting. What am I gonna do?”
Pointclear
FEBRUARY 16, 2017
Cost-per-lead is not the correct metric for measuring marketing initiative success for the following reasons: It incorrectly incents volume over quality. It adds cost and creates inaction when sales execs discover the leads don’t meet criteria. I might also add a comment on how much a complex sale lead should cost. Frankly, no.
Pointclear
SEPTEMBER 10, 2013
James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. Revenue just from sales leads generated by marketing. Eric and I talked about paying Marketing on: Total inquiries. Qualified leads. Closed leads.
Pointclear
NOVEMBER 29, 2012
James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. “So, I keep hearing that I have to increase sales activity to increase sales. Can you qualify the unqualified sales leads before you give them to me?”.
Pointclear
APRIL 24, 2012
As much as marketing and sales best practices—not to mention just plain common sense—dictate that cost-per-lead not play a prominent role in managing and measuring B2B lead generation investments, the metric continues to prevail. Part 3: Measuring the Value of Sales Leads (Look for this article on May 3rd.).
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