Sales Enablement Defined

Sales and Marketing Management

Author: Bob Junke Recently, I had the honor of being asked by the Sales Enablement Society (SES) to offer my definition of sales enablement as an alternative to the one the SES Definition Working Group came up with. Defining sales enablement is important. The definition should serve as a beacon, identifying what we need to do to make sales enablement successful. Google “sales enablement definition” and you will get plenty of results.

A Playbook for Data-Driven Sales Enablement

Mindtickle

Enablement success…or not? According to research from CSO Insights, “organizations with successful sales enablement programs see 67% quota attainment, compared to only 42% for companies that admit their enablement programs fall short of expectations”.

Data 71

Who’s Responsible For Sales Enablement?

Partners in Excellence

The obvious answer is, “Duuugggh Dave, it’s Sales Enablement……” But if you think about it, sales enablement is about helping our sales people achieve the highest levels of performance/productivity in executing our business strategies in the face of the customer. A lot of people and functions play important roles in doing this, so “sales enablement,” extends far beyond the Sales Enablement function.

Five Bottom-Line Benefits for Incentive Compensation for Retailers

OpenSymmetry

One Wall Street Journal article reports that in 2014, the average turnover for part-time sales associates was 66%, while full-time was less at 27%, with the availability of benefits as the contributing factor to why full-time employees tend to stay.

Sales Operations vs. Sales Enablement: What You Need to Know

Xactly

Sales operations and sales enablement are two sides of the same coin allowing your sales team to hone in on the actual selling motions rather than focusing on the back-end processes, tracking down training material, and optimizing the sales teams’ CRM.

7 ways to Uncover the Real Meaning (and Proper Execution) of Sales Enablement

Smart Selling Tools

Type “definition of sales enablement” into the Google Search bar and you’ll get 63,900 results. If you’re a sales trainer, sales enablement means giving your sales team the knowledge and tools to sell effectively(so they can sell more).

Sales Reps Love Their CRM!

Smart Selling Tools

Sales reps love their CRM. In fact, who doesn’t love a good forecast session with their sales manager? Not only that, sales reps see tremendous value in the information reported back to them from the CRM. Sales reps do not love their CRM and see little value in it.

CRM 104

How to Overcome Inconsistent Sales Rep Performance

Sales Benchmark Index

Most sales teams are composed of three groups: The Superstars – These gifted few need little oversight or incentive. Sales Leader Prospecting Account Segmentation Sales Enablement Sales Manager Sales Manager Resources

How To 284

The Criticality of SPM Technology

OpenSymmetry

How critical to sales success is the right SPM technology? Sales Performance Management (SPM) solutions are a critical component of an organization’s core business, as it is the linkage between behavior and strategy. The 2016 Sales Performance Management Vendor Guide.

ROI 52

Five Keys to Accelerated Lead to Money

OpenSymmetry

As someone that works in the world of Marketing, I have seen first hand that marketing and sales working together can sometimes be like trying to mix oil and water. Sales Enablement. Incentive Compensation Management.

Leads 70

Is Your Compensation Plan Driving Sales to the Wrong Finish Line?

OpenSymmetry

“Moving the needle” in terms of overall sales force performance is no mean feat. Sales Enablement – yes, big S, big E – is becoming an increasingly important function of many sales organizations, charged with increasing productivity, typically through the effective application of investments in people, technology, process and content. So where does a sales VP place their bets? The post Is Your Compensation Plan Driving Sales to the Wrong Finish Line?

Sales Performance Improvement

The Digital Sales Institute

Sales Performance Improvement programs should be constructed in a way to better manage and channel the sales team to deliver higher levels of sales performance. What is Sales Performance Improvement? Sales Performance Improvement. Begin with the Sales Strategy.

A Conversation With Cody Lamens: The Importance of Building a World-Class Sales Culture

Costello

Cody Lamens, Head of Sales, TINYpulse. Like many sales professionals, Cody Lamens had no intention of entering into the career after school. While I wasn’t actively looking to be in sales, I definitely tried to make the most of it,” Cody said. “I

Smart Selling Visions: Up-Close with Top Revenue Leader Adam Hollander, CEO of @FST_Games

Smart Selling Tools

This post is part of a series of Executive Interviews of top sales and marketing solutions company executives. This week I interview Adam Hollander, CEO of Fantasy Sales Team. What problem/s are you solving for sales and/or marketing organizations?

Smart Selling Visions: Up-Close with Top Revenue Leader K.V. Rao, CEO of @AvisoInc

Smart Selling Tools

This post is part of a series of Executive Interviews of top sales and marketing solutions company executives. What problem/s are you solving for sales and/or marketing organizations? These static sales forecasts are unable to provide true insights into the business.

The Top 5 Sales Onboarding Blunders — And How to Avoid Them

Allego

In a world where sales training professionals possess unlimited resources and total control over hiring, onboarding becomes a relic of the past. In the real world , of course, sales onboarding is not so easy. Improvised sales onboarding. Instant sales onboarding.

The Top 5 Sales Onboarding Blunders — And How to Avoid Them

Allego

In a world where sales training professionals possess unlimited resources and total control over hiring, onboarding becomes a relic of the past. In the real world , of course, sales onboarding is not so easy. Improvised sales onboarding. Instant sales onboarding.

The Missing Link Between Your CRM Investment and Sales Performance

Miller Heiman Group

When we ask sales leaders this question, answers often range from “not very” to “not at all.” In our 2018 Sales Operations Optimization Study conducted by CSO Insights, only 47 percent of respondents reported adoption rates of greater than 90 percent. While you might be satisfied if you’ve come anywhere close to that level of adoption, our research and experience in the field suggests that 90 percent adoption is the minimum required to impact sales performance.

CRM 58

Are Your Sales Reps Cold Calling? They Should NOT!

Quota Factory

You may have sales reps or account executives that are responsible for closing business. So assuming that you also have sales (business) development reps (SDR) who qualify opportunities for your business. The post Are Your Sales Reps Cold Calling?

Smart Selling Visions: Up-Close with Top Revenue Leader Leslie Stretch of @CallidusCloud

Smart Selling Tools

Every two weeks, I interview an executive from a top sales and marketing solutions company. What problem/s are you solving for sales and/or marketing organizations? Leslie: CallidusCloud provides organizations with the leading sales and marketing effectiveness cloud software.

20 CRM Myths That Hinder Organizations from Achieving Sales Greatness

Accent Technologies

Many sales reps are apprehensive about learning and using a CRM, and some organizations are therefore reluctant to invest in a platform that their reps “won’t use.”. Here are 20 CRM myths that hinder businesses and salespeople from achieving their highest sales potential.

CRM 63

4 Skills Sales Reps Need to Get the Most Out of ConnectAndSell

ExecVision

Here is how your sales team can get the most out of ConnectAndSell: There are two key factors often overlooked when implementing CAS: Lists. Use CAS as an incentive for reps to improve their conversion rates. Good sales skills or the lack thereof in the first steps of the sale process are only amplified by sales acceleration platforms. ConnectAndSell is a powerful sales development acceleration tool if you know what you’re doing.

Sales Revenue Growth for 2014? More of the Same Won’t Deliver Results

The ROI Guy

To hit these targets you will have to do more, with most organizations investing in three key areas to try and drive results: More Sales Reps More Training More Traditional Content But is “more” really more, or will “more “result in the same, or worse, less?

Top Ten Ways to Immediately Improve Sales Tool Adoption

The ROI Guy

You’ve worked hard to produce new value-focused tools, empowering your sales team to meet the growing challenges of today’s more empowered, skeptical and frugal buyer. So how do you achieve sales tool adoption in 2013? The sales tools need to be integrated into sales’ daily world.

Tools 76

For Sale, Not On Sale - The True Cost of Discounting and What to Do About It

The ROI Guy

By Mark Schlueter & Tom Pisello More sales execs are revealing that discount pressures are at an all time high, and as a result, they need more transactions than ever just to make the numbers. Procurement specialists’ incentive pay is now directly tied to the discounts they can extract from each vendor. A lack of substantial differences in your solutions and sales / marketing approach are leading you and your competitors to make price the key differentiator.

Smart Selling Visions: Up-Close with Top Revenue Leader Leslie Stretch of @CallidusCloud

Smart Selling Tools

Every two weeks, I interview an executive from a top sales and marketing solutions company. What problem/s are you solving for sales and/or marketing organizations? Leslie: CallidusCloud provides organizations with the leading sales and marketing effectiveness cloud software.

Smart Selling Visions: Up-Close with Top Revenue Leader Leslie Stretch of @CallidusCloud

Smart Selling Tools

Every two weeks, I interview an executive from a top sales and marketing solutions company. What problem/s are you solving for sales and/or marketing organizations? Leslie: CallidusCloud provides organizations with the leading sales and marketing effectiveness cloud software.

Is there a Way to Improve Sales Tool Adoption?

The ROI Guy

I n 2011 you worked hard to produce new value-focused tools, empowering your sales team to meet the growing challenges of today’s more empowered, skeptical and frugal buyer. And you are not alone, as SiriusDecisions reports that the average company now spends a whopping $43K on marketing content and sales tools per salesperson per year. So how do you get the much needed sales tool adoption to occur in 20012. Is there a way to get sales to overcome this status-quo bias?

Tools 66

6 Ways to Make Your Sales Training Effective

CloserIQ

If you consider sales training to be the first of several steps toward boosting profits, it’s easy to see why it’s such a crucial investment. Ready to amp up your sales training results? How do you identify what sales training is needed?

A Little Healthy Competition: Enabling the Competitive Nature of Sales

LevelEleven

It’s no secret that sales reps have it tough, and their jobs are only getting tougher. A 2018 State of Sales Enablement report shows that nearly 70% of respondents reported that their company’s sales process were becoming more complex.

Will These 6 Tests Save 2013’s Sales Compensation Plan?

Sales Benchmark Index

This post will help you test a redesigned sales compensation plan to ensure cultural fit. Plus, you’ll find advice on compatibility with other sales effectiveness drivers. Let’s suppose HR is fully engaged for redesign of a 2013 Sales Compensation plan.

51 Ways to Fund Your Sales Improvement Effort

Sales Benchmark Index

Remaining effective as a sales force means continuous improvement. This might be a new buyer-aligned sales process. Or sales recruiting to staff a new go-to-market channel. Whatever the Sales Force Effectiveness (SFE) improvement, it will require funds to get it implemented.

Is Your Sales Compensation Driving the Right Behaviors?

Sales Benchmark Index

It's a critical time of year for sales compensation. Starting now, sales leaders and HR business partners are getting the first direct feedback. Here are just a few: Direction - Sales reps may be focused on the wrong activities. Did it incent the right behavior?

Sales Operations Demystified: What It Is, Why It Matters, and How To Do It Right

Sales Hacker

What is Sales Operations? Sales operations refers to the unit, role, activities and processes within a sales organization that support, enable, and drive front line sales teams to sell better, faster, and more efficiently. Sales Ops: Table of Contents.

The Best Sales Managers Don’t Chase Revenue: 6 Steps to Get Goal-Setting Right

Sales Hacker

Without goals, your team lacks the key elements it needs to win — a direction to follow and the encouragement to stay motivated in sales. They enable your team to track collective and individual performance. Sales Manager Goals — Setting Needle-Moving Targets. Sales velocity.

3 Ways to Systematically Add High-Value Referrals To Your Sales Pipeline

Women Sales Pros

Incentives: Non-monetary incentives are the better choice here, tied directly to your product or service (ex: priority support, added features, etc.). Automatingmovement alerts aligned to NPS promoter scores gives you instant access to new sales opportunities. Sales

7 Critical Sales Leadership Challenges

Steven Rosen

That could crush your sales organization. Let’s face it, being a sales executive has become increasingly more difficult. Chances are next year’s sales objective is going up and your budget is being reduced.

Your Sales Year is Coming to an End. Are you ready?

InsightSquared

December around the corner also means your sales year is coming to an end. So, as a sales leader or manager, what do you do? I’ve faced this challenge as a senior sales executive, sales enablement executive and outside sales enablement specialist.

The Missing Link In Sales Performance

Partners in Excellence

Every sales executive is constantly struggling to improve the performance of their organizations. The data on percent of sales people achieving their goals, percent of companies making plan, and so forth is appalling. Do we have the right incentives/compensation?

Let’s Start Talking About Sales Manager Enablement

Partners in Excellence

There are 1000’s of articles, dozens of books on sales enablement. In the US alone, between training, technology, and tools, over $25Billion is spent each year on enabling sales people. There are dozens of software tools/platforms, with new one’s springing up every week that focus only on sales enablement. What about sales managers? What are we doing in sales manager enablement? Should Sales Managers Coach?