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Managing for peak performance in a remote worker world

Sales and Marketing Management

A global survey by Gartner found that 88% of organizations made it mandatory or encouraged their employees to work from home once COVID-19 was declared a pandemic. A survey of more than 3,900 U.S. Companies are also using Tango cards as incentives to complete training. The shift to WFH. Prior to the coronavirus outbreak, 3.4%

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Workplace Wellness Can Deliver a Healthy ROI

Sales and Marketing Management

The company, which has been named one of the best places to work in Georgia by Georgia Trend Magazine, incorporates education, contests and incentives into its benefits program, adopting a holistic approach to helping workers be happier and healthier. They also filled out surveys about habits such as exercise, smoking and diet.

ROI 257
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Should Sales Teams Expect Higher Churn in 2023?

Hubspot Sales

If your sales organization alone is struggling, focused employee surveys can root out challenges. Ninety-four percent of surveyed employees said they would stay at a company longer if the business invested in their careers. To minimize turnover, consider offering promotion incentives to the top-performing salespeople at your business.

Churn 114
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Where to Allocate Marketing Budgets in 2023/2024

Sales Hacker

The annual Gartner 2023 CMO Spend and Strategy Survey was conducted in March and April 2023. See figure below based off CMO’s survey responses on where to cut martech spend in 2023. 75% percent of CMOs are facing increased pressure to do more with less and to deliver profitable growth in 2023. Thanks for reading The GTM Newsletter!

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3 Paths to Organizational Alignment — Leading to Sustainable Revenue Performance

Mereo

The Forrester 2022 Global CMO Strategy Survey found that fewer than 35% of chief marketing officers are involved in corporate strategy development. >> Opportunities to align: Strategy Development Workshops, Operational Design Workshops, Sales Enablement Sessions, Sales Kickoff Planning and Event.

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Gathering the Right Win/Loss Data to Guide Your Team Through the Toughest Storms

Sales Hacker

I recommend: Buyer surveys run in-house. Sales surveys run in-house. Outsourced buyer surveys. Sales team survey. To kickstart a new win/loss program, surveying or interviewing the sales team is often a quick and inexpensive way to capture key data points about recently closed deals. Buyer surveys.

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3 Facts About B2B Buyer Experience You’re Probably Ignoring

Sales Hacker

This article outlines the results of a B2B Buyer Experience survey by TimeTrade. B2B Buyer Experience Survey Outline. For this specific survey we spoke to more than 300 B2B buyers, representing a cross-section of goods and services, company sizes and vertical markets. This includes programs like in-person workshops and classes.

Buyer 79