Advice to Steve, a Down-and-Almost-Out Sales Manager: Telemarket Old Leads First!
Pointclear
AUGUST 27, 2013
My advice to Steve is that when sales are needed in the fourth quarter, first telemarket old leads (older than 3 months), generated on products in stock. The telemarketing time amounted to about 250 hours, over four weeks. The salespeople praised the “new” leads. The numbers aren’t in yet, but it looks promising.
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