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Don’t Get Left Behind: The Ecosystem-Led Marketing Train

Sales Hacker

The train is in the station. The adoption of an ecosystem-led approach to growth is integrating into the go-to-market environment as an entire motion. So while I say train… it’s not a one-off, it has many trips. Today, we’ll look at how ecosystem-led growth specifically manifests in marketing. The tracks are laid.

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Sparkling ROI: 4 Ways To Cash In On The $400B Cleaning Industry

Hubspot Sales

To meet the emerging demand, consider getting into the cleaning services biz, a ~$400B industry that’s projected to reach $633B by 2030. And the cleaning industry definitely fits the bill. Train cleaning teams. The baby wipes industry is forecast to reach ~$6.7B We betcha these peeps aren’t scrubbing their own roofs.

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Training Incentives Are Vital in the Digital Sales Era

Sales and Marketing Management

As a longtime member of the incentives industry, I am often asked what businesses can do to better manage their sales teams and their relationships with their channel partners in the constantly changing world. My answer: sales training initiatives. Sales training has grown in importance in the past decade. Training is expected.

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Marketing Strategies That Work for Any Industry—and 2 Creative Ways to Fund Them

Smooth Sale

Today’s Guest Blog, ‘‘Marketing Strategies That Work for Any Industry—and 2 Creative Ways to Fund Them.’ When you get down to it, marketing is figuring out how to make more sales. For small business owners, strong marketing begins with examining the data that is already present. All Marketing is Not Equal.

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In the Race to Win More Customers, Sales Needs Digital Transformation

Salesforce users were surveyed about the forces shaping today's workplace. Discover the results and why investments in digital transformation and automation are pushing sales teams ahead.

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9 Data-Driven Ways to Use Generative AI for Marketing

Zoominfo

The rapid rise of generative AI has become the most captivating trend in the tech industry today. Prompted by predictions of massive economic impact and the disruption of multiple industries, professionals in many fields are assessing how this new breed of AI tools will complement and complicate their working lives.

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How an industry-by-industry approach revolutionized Panasonic’s sales enablement | Maestros of Modern Selling Blog Series

Showpad

They designed new industry research methods that include both customers and sales reps. They overhauled their sales enablement platform, building resource hubs around specific industries. Building sales enablement—one industry at a time. Instead, they had to personalize content, training, and coaching to key verticals.

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Promoting Customer Success with Diverse Learning Channels

Speaker: Chrissy Irvine, VP Customer Success, SmashFly, and Hannah Leary, Customer Success Operations Specialist, SmashFly

Self-service options enable students to engage with training on their terms - at a time, location, and pace that works best for them. For recruitment marketing company, SmashFly, training related to the company’s product and industry are crucial for driving customer success and retention.

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7 Must-Have Automated Documents for Sales Success

Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.