Appbuddy
APRIL 6, 2021
We decided to gather a cross section of APAC industry experts to discuss the key developments that affected their businesses and industries last year, as well as how these changes will drive the Next Big Thing across email marketing and data management.
Score More Sales
FEBRUARY 4, 2015
In 2013, Merkle Group polled executives in $1B+ companies and found a 63% fail rate. If customers are not successful with sales enablement tools, the industry will suffer. They overwhelm and often don’t get deployed correctly. For example take Salesforce.com which is the predominant CRM tool sales teams use.
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Appbuddy
OCTOBER 7, 2020
The panel was led by Merkle Australia ’s Blair Cooke, with additional participation from Jessica Lucas at Citi , Jane Merrick at REST , and Lea Wright at MLC. Last week I had the pleasure of hosting a panel discussion with some of Australia’s top marketing experts from the region’s largest financial services firms.
Customer Centric Selling
NOVEMBER 16, 2015
A study by the Merkle Group reported that about 63% of CRM initiatives never see adequate return. These implementation costs alone could cost anywhere from $5,000 to well over $80,000 depending on size, industry, and business objectives. However, what you don’t know is that the majority of CRM initiatives end in failure.
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