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“Why I’m So Interested In Selling,” Martin Mackay

Partners in Excellence

Martin articulates something that I think so many of us find so exciting about selling: “The main reason is that it challenges you to reinvent yourself and stay current with your knowledge because it is the most dynamic industry of all. I joined PeopleSoft in 1996 as the head of Product Marketing and Strategy for Europe.

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4 Keys to Exceeding the Expectations of the Evolving Customer

Sales and Marketing Management

The Fourth Industrial Revolution is here, and it’s brought a major shift in customer expectations. Before joining Salesforce in 2008, she held positions in customer support, professional services, product marketing, and program management at Oracle, Peoplesoft, Evolve and Primavera.

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How one company’s disciplined, targeted approach to demand generation delivered big results

Mereo

Led by the product and industry marketing teams, we ranked these two elements: Where have we had success in the past? What products into what industries/market segments in what geographies?). The 54% is beyond industry best practice, which at the time hovered around 15% to 20%. Sales and Marketing Alignment.

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Hello, Sales Development World with Chris Pham

SalesLoft

We’ve seen this movie before, most notably Salesforce’s domination of Siebel and Workday’s rise against PeopleSoft. In less than 3 years, we increased the pipeline by 10x, creating $350M+ of pipe which predictably turned into revenue at an industry-leading rate.

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Meet the Spiff Team: Chapter Three

The Spiff Blog

Raphael brings over 25 years of experience in Enterprise Financial Applications & SaaS working with leading software companies such as PeopleSoft/Oracle, Microsoft, Workday, FinancialForce and more recently as the Chief Product Officer at Tradeshift. Raphael Bres, Chief Product Officer.

Meeting 62
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Sales Hacker’s 35 Most Influential Women in Sales

Sales Hacker

Andrea has led numerous sales initiatives and teams at enterprise software and solution providers, including Varolii, IBM, Symphony Technology Group, Vitria Technology, DigitalThink, and PeopleSoft. Her book The Sales Development Playbook is an absolute must-read for everyone in the sales industry.