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Top 10 Allego Milestones

Allego

Yuchun Lee and Mark Magnacca—long-time entrepreneurs with successful careers in different industries—launched Allego in 2013 to transform how people learn and succeed at work. Prior to Allego, Yuchun co-founded and served as CEO of marketing automation provider Unica, guiding it through a successful IPO and sale to IBM.

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Five Keys to Integrating Your Interactive Value Marketing Tools with Your Marketing Automation Platform

The ROI Guy

Shares captured lead information – If the user comes to the tool directly and their profile is unknown, the interactive marketing tool will need to capture key information, such as their first / last name, company name, email address, industry, location and phone number.

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Building a Sales Enablement Practice: An Interview with Allego’s Mary Charles

Allego

She’s a sales enablement leader with over twenty years of experience in the software industry, who began her career in sales at AT&T. “When I moved to UNICA my role was sales ops. See how Mary describes her journey and get practical advice for building a sales enablement practice. Q: How did you get into sales enablement?