article thumbnail

Are White Papers Dead?

The ROI Guy

Traditional white papers are likely the staple of your content marketing portfolio, and for good reason. According to a recent IDG survey, 84% of buyers leveraged white papers as a key resource to help them make a purchase decision. Your current white papers just don’t have the same impact as they once had … but why?

article thumbnail

AVNET Interactive White Paper

The ROI Guy

Challenge AVNET wanted to deliver thought leadership insights on potential opportunities and solutions to each prospect, and accomplish this without having to develop and maintain separate white papers for each industry. Click here to see a sample of a customized white paper.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Getting MedTech Sales Strategy Right – A FREE Sales Momentum White Paper

Sales Training Connection

While the MedTech industry is positioned to grow in the coming years, all is not rosy. Sales Momentum today is publishing a FREE white paper – Getting MedTech Sales Strategy Right. To download the free white paper click here or visit [link]. And to learn more about our MedTech sales training programs, click here.

article thumbnail

What is an Interactive White Paper?

The ROI Guy

An Interactive White Paper dynamically customizes the content of a white paper for prospects based on the prospect’s registration profile (if available), and inputs to a few profile questions.

article thumbnail

In the Race to Win More Customers, Sales Needs Digital Transformation

Salesforce users were surveyed about the forces shaping today's workplace. Discover the results and why investments in digital transformation and automation are pushing sales teams ahead.

article thumbnail

How to Qualify a Sales Lead Beyond the Ideal Customer Profile

Membrain

We discover whether potential prospects are the right size, in the right industry, and are located in the right geographical location. We might also have additional qualifying information, such as marketing data, like digital footprints from websites, and white papers they downloaded.

article thumbnail

Where can I get the best prospect list?

Sales 2.0

The best source of prospect lists for you very much depends on your target industry/industries and target contacts in those industries. She’s been doing studies on B2B data providers for the last several years and has written up each study in a white paper. You can grab these white papers here.