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Persistence Pays—How 42 Lead Qualification Touchpoints Won a $1 Billion Deal

Pointclear

While some sales people stop after placing one or two calls (if they don’t get the prospect on the phone or don’t get a call back, they deem the lead no good) our sales support associates keep trying. Calls were split: 5 were make to decision-makers/influencers and 5 were made to executive assistants.

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The Power of the Human Voice in Lead Qualification & Lead Nurturing

Pointclear

PointClear’s success doing lead generation, lead qualification and lead nurturing for our clients is grounded in proactively reaching out and connecting with prospects via a one-on-one telephone conversation. Personal connection. So when’s your next CALL to action?

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Increasing sales productivity – 7 steps to improving lead qualification

Sales Training Connection

Lead Qualification. Well, there are several possibilities, but let’s explore one that’s often overlooked – getting the team better at lead qualification. The most straightforward structure for organizing the roles in the buying process is to think in terms of decision makers and influencers.

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Influencer vs. Decision Maker

KO Advantage Group

The influencer vs. the decision maker. Once you figure out who is who, then you have to decide who is the better person to pursue for a lead. Do those two ever get confusing to you? Buyers can be liars. So how do you know which is which? B2B sales can be more complex than B2C in some aspects.

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The Pros and Cons of BDRs in B2B Sales and Marketing

Janek Performance Group

Some of the top include: Lead Generation and Qualification Prospect identification Lead qualification Effective BDRs excel at identifying potential leads within target markets or industries. Instead, marketing BDRs devote more time to inbound lead qualification.

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Influencer vs. Decision Maker

KO Advantage Group

The influencer vs. the decision maker. Once you figure out who is who, then you have to decide who is the better person to pursue for a lead. Do those two ever get confusing to you? Buyers can be liars. So how do you know which is which? B2B sales can be more complex than B2C in some aspects.

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2 Reasons Why Sales Organizations’ Win Rates Are Dismal

Mereo

At Mereo, we focus on four lead qualification criteria to help your sales force identify buyers to meaningfully engage: Alignment: Does the prospect match your target buyer and organization power profiles ? Authority: Does the prospect have decision-making influence and the power to allocate budget for your solution?