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The Pipeline ? How Marketing Can Help Sales After the Handoff

The Pipeline

Stored in Attitude , Communication , Guest Post , Lead Management , Marketing , Reputation 2.0 , execution. Marketing automation integrated with CRM helps to bridge that chasm that used to serve as a dividing line between unknown entities and qualified leads acceptable for sales pursuit. January 2008. December 2007.

Manticore 217
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Demand Gen Cloud: Funnels and Pipelines are Old School

Green Lead's B2B

techniques and tools, optimized Inbound Marketing strategies, and a much more sophisticated buyer, the days of a funnel are gone. The influence of content and word of mouth jumps them from side to side to back and down again. Buyers put themselves in the funnel where they want to be. They jump around.