The Pipeline ? How Marketing Can Help Sales After the Handoff

The Pipeline

With B2B buyers involving more influencers and stakeholders, sharing this insight with sales reps can help them gauge the true level of buying interest and spot opportunities to extend conversations and offer additional information that may help the buying committee take next steps.

Demand Gen Cloud: Funnels and Pipelines are Old School

Green Lead's B2B

techniques and tools, optimized Inbound Marketing strategies, and a much more sophisticated buyer, the days of a funnel are gone. The influence of content and word of mouth jumps them from side to side to back and down again. Craig Rosenberg, the demand gen expert from Focus.com recently asked me to participate in putting together the eBook, The Focus Experts Guide: Sales and Marketing Pipeline and Funnel.