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Secrets of Influence: The Extra Edge for Sales

Sales and Marketing Management

There's a lot of talk about influencers these days. The Influence Styles Inventory measures a person’s self-reported influence style preference. It's a prism through which to understand others’ influence styles. The post Secrets of Influence: The Extra Edge for Sales appeared first on Sales & Marketing Management.

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Empower Your Influencer Status and Business Growth

Smooth Sale

Picture – Pixabay License Attract the Right Job or Clientele: Empower Your Influencer Status and Business Growth If you have the charisma, the perspective, and the unique viewpoint to make it work, you might have some dreams of becoming an influencer. The ideas below can stimulate new thoughts for you!

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Influencer Marketing: How To Make Real Connections

Sales and Marketing Management

Author: Brandon Brown Today, most marketers and salespeople agree that we need to build relationships with our customers. But many of those same marketers and salespeople are implementing old-school marketing tactics that bombard consumers with unwanted ads and clickbait. Two words: influencer marketing.

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How to Influence Without Being Pushy

Sales and Marketing Management

When it comes to influencing people, a few key strategies will lead you to more effective interactions and more positive results. The post How to Influence Without Being Pushy appeared first on Sales & Marketing Management.

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Intent Signal Data 101

That means B2B marketers miss out on 85% of a buyer’s journey! How can B2B marketers reach active buyers sooner in the sales cycle and influence their purchase decisions? “B2B buyers spend just 15% of their time interacting with brands before making a purchase decision” (Gartner). Intent signal data can help.

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30 Shocking Influencer Marketing Statistics

Zoominfo

In today’s digital era, innovative marketing tactics have begun to overtake the traditional methods that have worked for years. Take influencer marketing for example. This strategy relies on the power of industry influencers and thought leaders to achieve critical business goals. How effective is influencer marketing?

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Influencer Mapping: Why Does It Matter?

Sales and Marketing Management

With influencer mapper, you can find the correct influencer whose content aligns with your brand voice, what platforms they use, and measure their impact on their audience. The post Influencer Mapping: Why Does It Matter? appeared first on Sales & Marketing Management.

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New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Intent data can help B2B marketers reach active buyers earlier, influence their journey, and close more deals. In this session, Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions, will show you how to: Use buyer context to rationalize intent data. However, not all intent data is created equal.

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Prove ROI and Make the Business Case for Industrial Content Marketing

Speaker: Achinta Mitra, Founder and President, Tiecas Inc.

It's the plight of an industrial marketer: over the course of a 12-18 month long buying cycle, you make contact with a whole host of influencers who read your content.who may or may not actually work in purchasing. How is a marketer supposed to make the business case for better content marketing? and win (or keep!)

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Digital Revenue Leaders: How to Make Sales & Marketing Integration Your 2020 Strategy

Speaker: Jamie Shanks, CEO, Sales for Life

You know the saying – Marketing is from Mars, Sales is from Venus. But if you can successfully align your sales and marketing teams, you'll find that the cooperation between the two quickly becomes a key differentiator for your company. How have your sales and marketing teams aligned to deliver that value before your competition?

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Aggregage Intent Signal Service

Get leads for specific in-market buyers. Influence active buyers earlier in their journey. Aggregage Intent Signal Service allows you to reach more active buyers sooner! View companies and titles signaling intent. Shorten sales cycles and close more deals. Download the Aggregage Intent Signal Service overview to learn more.

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A Pragmatic Guide to ABM Success

Speaker: Howard J. Sewell, President of Spear Marketing Group

Your Exclusive Step-by-Step Guide to the Opportunity-Based Marketing (OBM) Framework That Will Enhance the ABM Strategies Used by Your Marketing and Sales Teams. What criteria should influence the choice of tactics and KPIs? The keys to ABM success are rooted in a disciplined approach and a series of distinct, practical steps.

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In the Race to Win More Customers, Sales Needs Digital Transformation

Salesforce users were surveyed about the forces shaping today's workplace. Discover the results and why investments in digital transformation and automation are pushing sales teams ahead.