Sales Enablement Tools Help or Hinder

Score More Sales

Every sales leader is told, “buy this sales enablement tool – it will help you so much.” It is true that never before have we had access to technology, metrics, and science to assist us in doing our sales roles better than ever. For example take Salesforce.com which is the predominant CRM tool sales teams use. In 2013, Merkle Group polled executives in $1B+ companies and found a 63% fail rate.

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Mobile CRM: Choosing the Right CRM Solution for Your Business

Customer Centric Selling

And all this makes sense – in 2015, you won’t find a single organization in sales without a CRM system in place. A study by the Merkle Group reported that about 63% of CRM initiatives never see adequate return. The development of Mobile CRM has been influenced largely by recent shifts in technology – in particular, the movement towards mobile, social, big data, and cloud technology. Mobile CRM: Choosing the Right CRM Solution for Your Business.

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