More Information ? Better Informed
OCTOBER 31, 2012
Second, that there is a whole lot more information available to buyers than ever before; according to these oracles of sales, a customer can access some “20 times more data about you and your competitors than they could 5 years ago”. The second, is mistaking data with information, and information with knowledge and action. With that fire hose of information/data, comes confusion, misinformation, and the opportunity to misdirect.