5 Surprising, Yet Good, Side Effects Of Information Marketing


Sivers says he doesn’t consider himself too bright and that he just sort of stumbled into information marketing. But having an information marketing business turn into something unexpectedly great isn’t all that unusual. The year was 1998.

5 Ways Sales Can Obsolete themselves as a Buyer Information Source


New buyers in contemporary markets are more empowered than buyers in the past. And the most significant source of this new found independence from the sales community is the availability of information and the ease of accessing it.

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Trending Sources

Content Marketing and Increasing Information Overload

Increase Sales

Information overload is becoming an ever increasing threat and is potentially drowning your own content marketing messages. Your target market or ideal customer profile is being bombarded with an overload of information via content marketing.

How Do You Figure Out What Information To Sell?


I also believe that every entrepreneur should look at expanding their business by adding info-marketing. You should not underestimate the life-changing opportunity that info-marketing can provide you. There is a huge demand for information.

The Problem With Information

Sharon Drew Morgan

Information, when used to influence or sell, advise or share, has cost us untold loss in business and relationships. INFORMATION CAUSES RESISTANCE . For some reason, we maintain a long-standing belief that if we offer the right people the right information at the right time, presented in the right way, those it’s intended to influence will be duly impressed and adopt it. Certainly the ineffective behaviors continue regardless of the logic of the information we offer.

The Real Role of Marketing in Sales


Clearly the traditional view of Marketing–simply being a lead generation engine, focused at the top of funnel–no longer holds true. Marketing has a rapidly evolving role that takes it much deeper into the buying process than ever before.

How Personal Information Leads To A Relationship (And To Sales.

Jeffrey Gitomer's Sales Blog

How Personal Information Leads To A Relationship (And To Sales). Tweet Share To establish the ultimate long-term relationship and to be memorable in the service you perform, you need to discover personal information about your prospect or customer. Information that provides insight.

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Missing the Obvious in B2B Marketing Actions

Increase Sales

Sometimes the simplest B2B marketing actions deliver the best results. Unfortunately, these are usually the most obvious and ignored even with the plethora of marketing, selling and overall sales advice. Would you believe no contact information?

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Sharon Drew Morgan

Information, when used to influence or sell, has cost us untold loss in business and relationships. INFORMATION CAUSES RESISTANCE. Certainly the ineffective behaviors continue regardless of the logic of the information we offer. INFORMATION IS THE PROBLEM: WHAT’S THE SOLUTION?

Earn Brand Preference by Satisfying the Information Needs of Your Prospects

Sales Benchmark Index

Today’s show will demonstrate how to earn brand preference by satisfying the information needs of your target customers and prospects. Flip to the marketing strategy section of the.

Fantasy Football, Big Data, and the narrowing of Information Assymetry

Brian Vellmure

Information asymmetry was high. Big data, artificial intelligence, predictive analytics, recommendation engines, content marketing, digital communities, recurring billing and subscriptions, all powered by expanding amounts of automation. Tonight, the 2013-2014 NFL season kicks off.

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7 Tips For Automating Your Email Marketing

Fill the Funnel

Email marketing is an area of marketing in which automation is completely essential. You simply can’t do email marketing effectively without some version of an autoresponder program, which automates subscriptions, list organization and message broadcasts.

Content Marketing Is the NEW Be There or Be Square

Increase Sales

Over 10 years ago, content marketing was not on many business people, sales professionals or SMBs radar screens. When I talked about content marketing specific to the effectiveness of article marketing or having a blog, the advisor looked at me like a deer trapped in the headlights.

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Research: How Information Influences Price-Harvard Business Review

HeavyHitter Sales

Here’s one of my recent Harvard Business Review articles titled Research: How Sensory Information Influences Price Decisions. The map we use to describe and interpret an experience is based upon one of three channels of information — visual, auditory, and kinesthetic.

Stay Engaged with Borrowers Using Email Marketing


One of the biggest struggles today’s lenders have is shifting from a refi market to a purchase market. Fortunately, using email marketing can be an effective tool to sustain continuous awareness in both borrowers and referral partners.

Marketing Automation is Not Marketing Strategy


We are republishing this blog by Ruth Stevens (originally run January 29, 2014) because she hits the nail on the head about marketing automation. In the opening paragraph she states: “Marketers sometimes see automation as a silver bullet.

The Year of the Expert and The Information Sale

A Sales Guy

I used the phrase, “information sale” in a post a while back. The information sale is the idea that selling happens when the client or prospect is being educated. It’s when the sales person is using information to teach the prospect or customer something they didn’t know. Information selling has been around for a long time. Information selling is quickly becoming a must. To be good at the information sell, sales people have to know a lot.

Pulling Action Out of Information

The Productivity Pro

The same goes for business—and not just in terms of the managerial, marketing, and economic theory we’ve accrued since Adam Smith. Basically, it turns raw data into useful information. Related posts: Lean and Mean in 2008: Go on a Low-Information Diet.

Effective Social Media Marketing Educates

Increase Sales

With social media, much of the marketing focus has shifted away from what makes basic and good marketing. Yet having read this social media marketing post on LinkedIn Pulse , much of what the writer states is just as true for basic education based marketing.

Marketing to a Generation Which Hates Ads


Rather than one-size-fits-all marketing, millennials want the transparency that comes with personal relationships built on trust. In fact, at one point, there was concern that their customers were sharing too much personal information with one another, so modifications had to be made.

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Nine Questions You Must Ask Before Creating An Information Product


You, me everyone… We have a voracious appetite for information. We want information on how to do things better, faster and easier. Over half of this country’s economy is on expenditures on information and information products according to an article I read recently.

Marketing Mojo or Marketing Muck?

Increase Sales

Have you ever thought that some small businesses seem to have marketing mojo while others, possibly even your small business, appear to be stuck in the muck? Possibly you may think the answer is to hire a marketing firm? Market trends.

Your 2014 Marketing Budget Roadmap

Sales Benchmark Index

As a marketing leader, the CEO is going to measure your 2014 success in three ways: Leads – Number of Sales Qualified Leads delivered to Sales. Opportunities – Percent contribution by Marketing to the Sales Funnel. Wins – Percent contribution by Marketing to Sales Revenue.

Marketing Minions Start Distrust

Increase Sales

Just call me old fashioned because I believe in permission based email marketing. Today I received an email from some local marketing minion promoting some noted sales expert who recently died.

Sellers and Marketers Overcoming the Status Quo

Smart Selling Tools

. Last week, on the heels of Dreamforce, I traveled to Las Vegas to attend CEB’s annual Sales and Marketing Summit in Las Vegas. In fact they’ve since introduced the Challenger Marketer™. Challenge Marketers operate differently than typical B2B Marketers.

Should Sales Take Over Marketing?

Sales Benchmark Index

As a CMO you''re constantly being criticized for not measuring the return on marketing spend. The back and forth is: “I need more marketing dollars”. The CEO may even be considering moving marketing under sales. Let’s go back to when Heidi took over the marketing organization.

Sage Info-Marketing Advice From A Marketing Legend Ahead Of His Time!


A secret selling formula responsible for making business owners, entrepreneurs and info-marketers seriously wealthy! And this selling formula has worked in many different markets, such as: • Motor vehicles. • Not only do you need to learn about writing good copy for: • Email marketing.

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Turn Your Customers Into Marketers


As marketers, we all know that there’s nothing better than having a third party promote our brand. Having advocates outside the company is extremely powerful in increasing the reach of our message and our credibility in the market. Top Reasons to Curate UGC in Your Marketing Efforts.

Account-Based Marketing: Would you rather get 56 leads for $49,835 or 27 leads for $172,200?


When we assess a new (for PointClear ) business opportunity, or evaluate the results of a current client’s program, we look at the following: Market (60%). What this says is that you could get “A’s” for Message and Media and still end up with an “F” if the market is off target.

Low Risk Marketing with Excellent ROI


Until you’ve got money to burn, it makes sense to stick with marketing techniques with a track record of good return on investment. Cost-effective Marketing Strategies. Here are four low/no-cost marketing tools that have proven effective for hundreds of years, minimum.

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The Truth About Content Marketing

Ian Brodie

It’s difficult to move these days without hearing that “content marketing” is the future of marketing. It’s somewhat trickier to pin down exactly what content marketing actually is. It’s not specific to content marketing.

Behind the Marketing Technology Triumvirate


Why every modern marketing organization needs CRM, marketing automation and social media platforms. Every marketing team today wants to know: How can we be more strategic and effective in everything we do? Marketing Technology is Exploding, But it All Goes Back to the Core Three.

Can Sales and Marketing Evolve? A Psychological Perspective


Are sales and marketing equipped to evolve and change? Let’s take a look at each one of these factors and apply them to sales and marketing professionals ( although in a somewhat non-scientific and generalized fashion! ). The post Can Sales and Marketing Evolve?


Sharon Drew Morgan

Information, when used to influence or sell, has cost us untold loss in business and relationships. INFORMATION CAUSES RESISTANCE. Certainly the ineffective behaviors continue regardless of the logic of the information we offer. INFORMATION IS THE PROBLEM: WHAT’S THE SOLUTION?

Marketing Opportunities Abound Provided…

Increase Sales

Deep pockets are no longer required to market a business. Social media has especially leveled the SMB market place. There are many marketing opportunities to attract attention and begin to build relationships provided the following elements are in place: An ideal customer profile.

Dale Vermillion: 3 Ss to Selling Success in a Competitive Rising Rate Market


Experts Chris Backe, Velocify director of business development, and Jeff Douglas, Wyndham Capital CEO, discuss how to prepare for this changing market in the context of “The three Ss to Success” as defined by professional speaker and coach Dale Vermillion, CEO of Vermillion Consulting.

Why Are You Email Marketing to Me?

Increase Sales

When did email marketing transition from permission based to everyone and his or her brother or sister? How many times must we unsubscribe from people who have bought email lists to adding our email addresses to their email marketing database without our permission? Individuals such as this one and many more should research permission based marketing. Even then they must confirm in another email they signed up to the email marketing list.

Is Your Marketing Message Just Noise?

Sales Benchmark Index

In this ever-changing environment, how does a marketing leader keep pace with the Informed Buyer? A byproduct of today’s buyer experience is information overload. Whether on their mobile device, PC or tablet, the Informed Buyer is subjected to an unrelenting torrent of noise.

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Don’t Suffer! 10 Symptoms of a Failing Go-To-Market Strategy


Your company go-to-market strategy is the key driver of your business. It informs your positioning, messaging, marketing and how you sell. It actually informs which opportunities you pursue. Here are 10 symptoms of a failing go-to-market strategy.

Sizing up opportunities in the mid market

Brian Vellmure

Welcome to the Mid Market. While definitions vary, the most common definition of mid-market firms are those organizations that have between $10 million and $1 billion in revenue, the sweet spot being between $100-500 million.