Content Marketing and Increasing Information Overload

Increase Sales

Information overload is becoming an ever increasing threat and is potentially drowning your own content marketing messages. Your target market or ideal customer profile is being bombarded with an overload of information via content marketing.

3 Keys to Effective Sales Teams in the Age of the Informed Buyer

Sales and Marketing

Author: Glenton Davis Today’s consumer has access to more knowledge than ever before, adding a burden to businesses to provide truly innovative products and services — and for sales teams to understand their companies’ offerings in a deep and informed way. Customers arrive informed but eager to engage with an expert. Glenton Davis is a business strategist of the Global Partner Marketing Channel and Programs at Microsoft.

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Leveraging Your Information Advantage

Partners in Excellence

In the “good old days” of selling (if there ever were any), a lot of sales people reveled in their “information advantage.” They no longer have to rely on sales people for that information. If all they can do is pitch products/solutions, they have lost their information advantage. Today’s information advantage is sales people having collaborative, opportunity solving discussions with their customers.

Selling – An analysis of information deprivation

Sales Training Connection

Selling and information deprivation. Bottom Level – Sales reps don’t really need in-depth information to be successful. The higher up one goes in the customer organization – the higher the level of intolerance for the lack of information.

How Personal Information Leads To A Relationship (And To Sales.

Jeffrey Gitomer

How Personal Information Leads To A Relationship (And To Sales). Tweet Share To establish the ultimate long-term relationship and to be memorable in the service you perform, you need to discover personal information about your prospect or customer. Information that provides insight.

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7 Quick Wins for Sales and Marketing Alignment

DiscoverOrg Sales

We hear a lot about sales and marketing alignment: How important it is for B2B, and how so few of us are doing it right. SALES: Marketing leads are crap. MARKETING: Sales is lazy. MARKETING: Maybe if you actually followed up the same day. Demographic information.

4 Ways To Maximize Your Marketing Strategy

Sales and Marketing

Author: Kostas Chiotis Having a powerful marketing strategy is vital to the growth and success of your business. However, most industries are highly competitive, and if you fail to launch effective marketing campaigns, you may find yourself in hot water real quick.

Build a Balanced Portfolio of Information Sources

Sales and Marketing

Teaser: As more companies embark on account-based or named account marketing efforts, the importance of contact and account data moves front and center. The more you know about your target audience, the more impactful and efficient the marketing. As more companies embark on account-based or named account marketing efforts, the importance of contact and account data moves front and center. Issue Date: 2012-07-01. Author: SMM.

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Marketing Mojo or Marketing Muck?

Increase Sales

Have you ever thought that some small businesses seem to have marketing mojo while others, possibly even your small business, appear to be stuck in the muck? Possibly you may think the answer is to hire a marketing firm? Market trends.

Why Recruiting is Like Marketing

DiscoverOrg Sales

Since I didn’t know any better, I figured that I might as well build the recruiting engine in the same fashion that I built a marketing engine, and it turned out the approach worked. Learn How to Message and Motivate Like Sales and Marketing.

Content Marketing Is the NEW Be There or Be Square

Increase Sales

Over 10 years ago, content marketing was not on many business people, sales professionals or SMBs radar screens. When I talked about content marketing specific to the effectiveness of article marketing or having a blog, the advisor looked at me like a deer trapped in the headlights.

The Year of the Expert and The Information Sale

A Sales Guy

I used the phrase, “information sale” in a post a while back. The information sale is the idea that selling happens when the client or prospect is being educated. It’s when the sales person is using information to teach the prospect or customer something they didn’t know. Information selling has been around for a long time. Information selling is quickly becoming a must. To be good at the information sell, sales people have to know a lot.

How Closed Customers Can Help Inform Your Marketing Strategy

Leading Results Rambings

Closed business – people that actually pay you money for your products or services – should have the biggest impact on your go-forward marketing. This is one of the most treacherous times and one of the best times to let your closed customers influence your marketing strategy.

Marketing Opportunities Abound Provided…

Increase Sales

Deep pockets are no longer required to market a business. Social media has especially leveled the SMB market place. There are many marketing opportunities to attract attention and begin to build relationships provided the following elements are in place: An ideal customer profile.

Momentum Marketing Equals Magnetic Motivation

Increase Sales

If this has happened to you, you may have experienced momentum marketing. Now this is not the traditional definition of momentum marketing, yet for me it makes far more sense. Peter Drucker said business has two functions marketing and innovation; everything else is operations.

The Power of Marketing and Sales Intelligence

DiscoverOrg Sales

For many years, sales and marketing teams turned to list providers for prospecting and lead generation. Plagued by incorrect, incomplete, and outdated information, these purchased lists typically led to a lot of time wasted calling bad phone numbers and prospecting to invalid contacts. And that means more than the commoditized contact information that list brokers are always so happy to sell: name, rank, and serial number. Account-based marketing and sales.

Effective Social Media Marketing Educates

Increase Sales

With social media, much of the marketing focus has shifted away from what makes basic and good marketing. Yet having read this social media marketing post on LinkedIn Pulse , much of what the writer states is just as true for basic education based marketing.

Missing the Obvious in B2B Marketing Actions

Increase Sales

Sometimes the simplest B2B marketing actions deliver the best results. Unfortunately, these are usually the most obvious and ignored even with the plethora of marketing, selling and overall sales advice. Would you believe no contact information?

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Marketing Minions Start Distrust

Increase Sales

Just call me old fashioned because I believe in permission based email marketing. Today I received an email from some local marketing minion promoting some noted sales expert who recently died.

[eBook] Account-Based Marketing

DiscoverOrg Sales

There is a renewed interest in Account-Based Marketing or ABM. Currently, ABM has two definitions, the first being a way of marketing to existing clients for the purpose of cross-selling or expanding their presence within an account. Getting to Know Account-Based Marketing.

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How to Operationalize Account-Based Marketing

DiscoverOrg Sales

But that doesn’t stop a lot of sales and marketing professionals from pursuing any and all hand-raisers, regardless how poorly suited they are. From Peter K Herbert, VP of Marketing at Terminus , an Atlanta-based company helping sales and marketing teams execute ABM campaigns, comes this guest post, a simple, three-part model to operationalize ABM: Fit + Intent + Engagement. In short, the first rule of account-based marketing is : know your target accounts.

Does Your Content Marketing Smell?

Increase Sales

Have you considered this sense respective to your current content marketing efforts? Yet, with all the self-promotion, repetitive, poor to actually painfully boring content marketing there appears to be an odor something akin to Limburger Cheese or dead fish wafting through cyberspace.

3 Ways Sales Can Help the Marketing Team (and Help Themselves)

DiscoverOrg Sales

Let’s agree that the goal of your marketing team should be to help your sales team. But as sales professionals, how can you feed your sales intelligence in to your marketing team and how can they use that intelligence to better help you close sales? Marketing sits in a bubble.

Research: How Information Influences Price-Harvard Business Review

HeavyHitter Sales

Here’s one of my recent Harvard Business Review articles titled Research: How Sensory Information Influences Price Decisions. The map we use to describe and interpret an experience is based upon one of three channels of information — visual, auditory, and kinesthetic.

Video Marketing

Pipeliner

Videos provide a lot of information to consumers that may not always be obvious over the phone or online communication. In this sales expert interview, get sales tips on: How video marketing can provide an SEO boost. Success stories of those who have utilized video marketing.

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Can we collect lead / registration information from marketing tool users?

The ROI Guy

The Alinean powered tools are built / hosted on Alinean’s XcelLive platform , which has a number of lead capture options and connectors to integrate this information into your CRM / lead nurturing system. Demand Generation B2B interactive marketing Registration Pisello Alinean Lead Generatio

3 Content Marketing Steps to Achieve Dominant Brand Preference

Sales Benchmark Index

Today’s show will demonstrate how to earn brand preference by satisfying the information needs of your target prospects. Our guest today is Rick Medina, the head of sales channel marketing at Intuit.

Why Are You Email Marketing to Me?

Increase Sales

When did email marketing transition from permission based to everyone and his or her brother or sister? How many times must we unsubscribe from people who have bought email lists to adding our email addresses to their email marketing database without our permission? Individuals such as this one and many more should research permission based marketing. Even then they must confirm in another email they signed up to the email marketing list.

“Information Overload” Biggest Change Agent for Marketing in Next Decade?

The ROI Guy

In a recent article on the 10th anniversary of B2B magazine, marketing leaders were asked to look back on the past 10 years and reflect on the biggest changes in B2B marketing. Experts discussed the strategic rise of the CMO, digital marketing and the rise of on-line spending, and advancements from technologies such as search, online video, social media, and analytics. And it dawned on me that this is the greatest challenge for the next 10 years– Information Overload.

The Marketing Mantra of Just Because

Increase Sales

They appear to live with the marketing mantra of “just because.” These rationalization justifies: Publicity representatives sending me information on their clients just because they read one of my posts. Truly I am so tired of this type of marketing mantra, I could scream.

The Inside Scoop: Chipotle’s Big Burrito Breach – Malware with a Side of Chips

DiscoverOrg Sales

And a week later: (2/16/2015) Chipotle Mexican Grill is currently experiencing pain in relation to information security following a recent breach that compromised the company’s website, redirecting visitors or loading malicious code onto their computers.

Taking Aim at the Top 2017 Sales & Marketing Technology Trends

DiscoverOrg Sales

Anyone who knows me realizes that while I am from Texas, hunting + Katie may not be the best combination (given my sheer lack of hand-eye coordination), but with 24/7 practice in the sales and marketing technology world, I’m confident that I’ve improved my aim.

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The More and Less of B2B Marketing

Sales and Marketing

Author: Stephanie Kidder, Chief Marketing Officer, Azalead You Could Do With Less Leads, But You Do Need to Reach More People. When it comes to effective B2B marketing, sometimes less is more, and sometimes more is more, but it may not always be so obvious. In fact, less leads means fewer targets to optimize for, which means you can be both more precise, personalized and consistent with marketing programs. Why shouldn’t marketing do the same?

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Mobile Marketing Tips for Small Business

Sales and Marketing

As such, mobile marketing is not just an option anymore. Moreover, the vast majority of prospects will visit a local business after they have acquired the information they need through mobile search. But, here’s the thing: users don’t want to zoom in and out to read the information on your site. One way to boost your visibility and drive qualified leads to your mobile site is through paid advertising, such as Google AdWords or social media marketing.

Marketers Just Want To Market: Here’s How

Sales and Marketing

The best marketing minds are like that – a marriage of seeming opposites that end up working together. Strategic marketers today must balance the right brain that controls creativity and intuition and the left brain that processes information logically and analytically. Metrics-based approaches are being applied to everything, from the success of an individual email campaign to the validity of broad marketing programs.

Sales Tech Game Changers: @InsideView – How to Identify New Market Opportunities

Smart Selling Tools

This week I interview Joe Andrews, VP of Product & Solution Marketing for InsideView. Joe: InsideView helps B2B companies drive rapid growth by empowering business leaders to quickly and confidently make go-to-market decisions.

Realtors – Your Marketing Message Sucks – Part 04

Increase Sales

The marketing message for any realtor goes beyond the direct mail piece or even social media contact. Good to great realtors understand specific marketing skills that others choose not to employ. Her marketing material was professional as was her overall sales presence.

Keep Calm and GDPR On: How Marketers Can Comply with GDPR

DiscoverOrg Sales

This post if for informational purposes only and not for the purpose of providing legal advice. GDPR: It’s the 4-letter word keeping marketers up at night. Is your processing of personal information related to the offering of goods or services to those data subjects in the EU?

Marketing Madness Virus of Presumptions

Increase Sales

Do you ever receive those emails that make you shake your head and wonder about the marketing madness behind the message? Why in the world (you think to yourself) would you ever finish reading these messages less alone reach out for more information or worse yet buy the “stuff?”

A Primer on GDPR and Marketing Data Protection Best Practices

DiscoverOrg Sales

May 25, 2018 is a date on the minds of many sales and marketing professionals: the day the new General Data Protection Regulation (GDPR) goes into effect. This brief primer provides practical tips to help sales and marketing teams be ready and able to meet the changing regulations while leveraging a sales and marketing intelligence solution like DiscoverOrg. Direct Marketing as a Legitimate Interest. I’m in Sales and/or Marketing.

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