Leveraging Your Information Advantage
Partners in Excellence
JANUARY 16, 2018
In the “good old days” of selling (if there ever were any), a lot of sales people reveled in their “information advantage.” ” Prospects and customers relied on sales people to educate them on products and solutions. They no longer have to rely on sales people for that information. Unfortunately, too many sales people are stuck in the past. These sales people have lost the ability to create value with their customers.